Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

Ruger's earnings for the 2020 third quarter were $1.39 per share based on net sales of $145.7 million, compared to net sales of $95 million and earnings of 27 cents per share in 2019.

The annual SHOT Show is an opportunity like nothing else in the shooting sports industry.

Bushnell’s new Bone Collector 850 LRF laser rangefinder features a large objective lens with 2X brightness paired with ARC technology and Scan mode.

In the latest shooting sports news, Primary Arms has promoted Jasmine Johnson and Sellmark is supporting two charities.

Henry Repeating Arms is celebrating its founder's 200th birthday with a commemorative lever-action rifle featuring B.T. Henry's face.

NRA 2021 Great American Outdoor Show canceled due to Covid-19 restrictions; Hornady and Leupold win manufacturing awards; Blaser Group USA to oversee operations in Canada for Blaser, Mauser and Sauer; and NSSF praises Associate Supreme Court Justice Amy Coney Barrett confirmation.

With a well-placed shot on big game, a bowhunter should experience easy-to-follow blood trails when using one of these three top-notch broadheads.

Never should a patron walk out of your shop with a new hunting tool in hand without having first had a serious conversation about how to keep it safe from the rigors of the road with new bow or gun case.

New for the 2021 model year, Mathews has introduced the TRX 34 and TRX 38 Gen 2 to complete its TRX line of target bows.