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Web Burrs Oracle X mounted Deer Society1

In the Spotlight: Burris Optics

Jordan Egli, director of marketing for Burris Optics, explains how the Oracle rangefinding bowsight and Oracle X rangefinding crossbow scope were developed, and how these products help bowhunters in the field.

February 28, 2025

Winchester Lifestyle

Three Top Turkey Loads to Stock This Spring

Between these three hard-hitting turkey-hunting loads, your customers are sure to find something that'll take toms — and keep them in budget.

February 27, 2025

Vista

Vista Outdoor Sells Ammo Segment

Like many innovators, Don Burris was working at a company and believed he could make a better product. Don left...

February 27, 2025

Bohning Alpha vane cropped

Bohning Alpha Vane

The Alpha is Bohning’s newest and most versatile vane profile — a design that combines stealth, speed and torque.

February 26, 2025

AB and HR Pavilion lead pic

NSSF Welcomes Hunting Retailer Magazine as Co-Sponsor of SHOT Show’s Archery Business & Hunting Retailer Pavilion

The 2026 Archery Business & Hunting Retailer Pavilion at SHOT Show will showcase everything from bows and treestands to deer scents and trail cameras.

February 25, 2025

Lever Action Rifle 250225 091002

8 Lever-Action Rifles You Should Know

These lever guns are hard to beat for those wanting a dependable, quick-handling firearm.

February 25, 2025

Muzzleloader pic

Muzzleloaders: Stocking the Classics

Blackpowder rifles still sell, and these models are sure to please.

February 25, 2025

Apex Mossy Oak 410

Apex Mossy Oak .410 Greenleaf Turkey TSS Blend

APEX Ammunition has added a .410-bore option to its popular line of Mossy Oak Greenleaf Turkey TSS shotshells.

February 24, 2025

7 Handguns for Hunting

February 24, 2025

Federal paper shotshells1

Federal Paper Upland Game Shotshells

Upland hunters can now experience the nostalgic look, feel and even smell of classic upland shotshells with Federal’s new Upland Paper loads.

February 24, 2025