Business

Some say that movie quality is 90 percent sound. Pictures are the same way when it comes to selling guns online — the image is 90 percent of the description.

Virtually every archer and bowhunter knows about Hoyt Archery. However, few know that the 88-year-old bow company began in a garage.

It’s important to get the word out about your shop, but it’s easy to throw a lot of money away on bad marketing. Here are a few things to avoid when you decide to take the advertising plunge.

We took a trip to ‘Bizarro World’ and stepped into an atrociously bad gun store so you can learn how to make yours better.

More consumers than ever before are sharing their good and bad shopping experiences on internet review sites. Protect your brand by responding appropriately to negative reviews, promoting positive ones, and posting helpful information for an internet-connected public.

Properly equipping your employees for success benefits your business.

A group of hunting buddies were so tired of dust-covered gear, one of them finally decided to solve the problem by starting RUGID case company.

New school meets old school at Mark's Outdoors near Birmingham.

Technology is changing the way we hunt. You can use this to your advantage, but customers might need an introduction to some of the newer technologies.

Three veteran archery retailers discuss the pros and cons of stocking hunting merchandise specific to whitetails.

You and your staff might benefit from the many online learning opportunities available from reputable websites such as LinkedIn Learning.

The 2020 Hunting Retailer Show will take place March 9-10, at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee. Show organizers have officially opened their call for seminar speakers.

Become the talk of the town with these 11 tips to spruce up your archery shop.

Clark Brothers Gun Shop and Shooting Range is located not far outside the Washington, D.C. beltway — but it has a distinctly small-town vibe.

The ATA leverages its partnerships with many agencies and organizations to boost business for ATA members, strengthen the industry and increase participation rates.

Targeted specifically to retailers in the hunting and outdoors industry, the all-new Hunting Retailer Show aims to bring the entire industry together under one roof. The exclusively business-to-business event will be held March 9-10, 2020, in Nashville, Tennessee, at the Gaylord Opryland Resort and Convention Center.

Likeability affects profits, and appearing more likeable to customers is a skill that can be honed. Here’s how.