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DEBRIEF Sentry LTP delivers a wide breadth of products from lubes packs covers protctants and mags Max Archer photo

The Debrief: Sentry Products Group — Living to Protect

The newly rebranded Sentry Products Group has a long legacy in the firearms and sporting industry despite the new name. Here's a look at its future.
Children learning archery at outdoor range

Building Partnerships to Boost Archery

Building partnerships in your community will boost the sport of archery and put more greenbacks in your cash register.
Tr Kryptek 190104 101139

Today’s Tactical Clothing Blends Form With Function

The hottest brands are designing gear to outfit customers who want to live the tactical lifestyle.
Family business beauty

How to Balance People and Profits to Save the Family Business

Too few family businesses survive into the second and third generations of ownership. Learn how to create a smooth transition into the new age of ownership.
Archery shop range

How to Make the Most of Your Archery Range

The internet changed how consumers shop, which means retailers can no longer rely on growth in sales and services. Here’s how to optimize your archery range.
Bob Robb shooting Mission Crossbow

Why Crossbows Have a Place in Archery

There always has been a heated debate among the archery community whether crossbows deserve a spot at the table. Here's why they do.
Store Location open sign

Are You Satisfied With Your Store Location?

We asked archery retailers from across the country if they were satisfied with their store location. Here’s what they had to say.
Social Media negative review 190104 134448

How to Address a Negative Review on Social Media Platforms

Your outdoors shop receives a negative review on social media. What you do next could make a huge difference in how other consumers view your business.
Keep Top Players beauty 190104 122158

How to Keep Your Top Employees

In a labor market growing tighter every month, employers must take steps to prevent the loss of their top employees to aggressive competitors.
Collage Negative Review beauty 190104 122152

How to Address a Negative Review on Social Media

Your archery shop receives a negative review on social media. What you do next could make a huge difference in how other consumers view your business.
Trust and Relationships beauty 190104 122151

Trust and Relationships: Two Keys to Keeping Customers

The author depends on two local archery shops, and it’s not because of product selection or low prices.
Dicks Sporting Goods Store 190104 134310

Resistance From Hunters, Shooters Spurs Dick's Big Financial Losses

The CEO of Dick's Sporting Goods says it may pull hunting products from its stores due to big financial losses on declining sales in the second half of 2018.
4 Signs Hire Help beauty 190104 122141

4 Signs You Need to Hire Help

Not sure if you need to hire more staff at your archery shop? Answer these four questions to find out.
SIG P365 Pocket Carry copy 190104 134225

Demand High for New Pocket-Sized SIG Sauer P365 Pistol

There are many reasons why SIG Sauer's P365 is so popular and why, as a retailer, you will likely see consumer demand continue for some time.
Online Sales Tax brick storefront 190104 112146

What New Online Sales Tax Decisions Mean For Your Business

The U.S. Supreme Court recently ruled that states can require internet retailers to collect sales tax. What does this mean for your business?
Amanda Cooper beauty 190104 122137

Stocking vs. Special-Ordering Target Bows

We asked three veteran retailers: Do you prefer to stock or special-order target bows for your customers?
Frequent Buyers frequent buyer card 190104 112129

Proven Tips to Drum Up More Repeat-Buyer Business

Frequent or repeat buyers are the bread and butter of your tactical business. Here's how to get more of them.