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How Do You Set Prices for Your Shop's Bows?

We asked retailers around the country about their shop’s bow-pricing policies and if they offer discounts.
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Manufacturer Spotlight: Muzzy Broadheads

Established in 1984, Muzzy continues to provide bowhunters around the world with sharp, reliable and affordable broadheads.
Transition from service to private sector

How To Transition Into the Private Sector

After retiring from the Air Force the author worked for a small company to learn how businesses are run. Here are his tips for making the transition to private life after retiring from the military or law enforcement.
Behind the Counter Sept Oct 2019

Do You Work With Wholesale Distributors?

Three veteran retailers weigh in on the pros and cons of ordering archery gear from wholesale distributors.
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HeadHunter Bow Strings

A tried-and-true string and cable maker with a mission to customize everything but the color of the string.
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Asking Leading Questions

Asking the right questions helps create more satisfied customers, and keeps cash registers singing.
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Hunter Recruitment and Retention

Not only is your customer base shrinking, but so, too, are the number of people contributing to the conservation of wildlife through excise taxes they pay on the purchase of firearms, ammunition and related items.
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8 Ways to Survive Box Store Competition

Don’t get trampled by the big dogs. Hold your own with these eight easy-to-follow steps.
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Varmint Hunting Gear

Are your customers chasing varmints year-round or even just in the off-season? Here's what you can sell them.
Vista Outdoor Blackhawk T Series holster

The Debrief: Vista's Josh Waldron on the Future of Brands

Vista has been trending toward decentralization of its divisions — allowing its brands to shine and follow distinct paths with less reliance on shared services — and the hiring of Josh Waldron marks a dramatic step in that direction for the Blackhawk, Eagle and Uncle Mike’s brands. Tactical Retailer caught up with Waldron recently to get his thoughts on the future of his brands in the tactical market.
Certify staff to teach archery

Retailers: Certify Staff, Customers and Others to Teach Archery

Certify staff, customers and individuals in the community to teach archery and increase your customer base.
SHOT University

NSSF Introduces 'SHOT University' Online Member Benefit

The National Shooting Sports Foundation has introduced another member benefit, the new SHOT University online portal, to help members with marketing, promotion and education information.
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Outfitting Upland Bird Hunters

Whether your customers pursue grouse, pheasant, quail, or other upland birds, they're going to have some specific gear needs that you can help fill.
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Manufacturer Spotlight: Gold Tip

Established in 1989, Gold Tip offers a full line of premium carbon hunting and target arrows.
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NASP/IBO 3D Challenge Continues to Benefit Student Archers

The NASP and IBO continue to work individually as well as together to improve the lives of student archers and promote the outdoor lifestyle.
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Are You Ready for Black Friday?

Black Friday is right around the corner. Now's the time to make plans and formulate a marketing strategy.
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Tips for Shy Sales Associates

Shy or quiet sales associates aren't doomed to failure. They just have to learn how to come out of their shell.