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Over the top events mike faw
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Business Tip: How To Host Over-the-Top Events

Planning and having the perfect in-store event can help lure new customers through the threshold, entice current customers to return and increase sales while dramatically raising awareness of your store in the community and surrounding region. Events can bring benefits and profits. Are you ready to hold an over-the-top event?
NAP Thunderheads
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Manufacturer Spotlight: New Archery Products

Established in 1971, New Archery Products — NAP — continues to innovate and expand its offerings of broadheads and other bowhunting-related products.
IRS audit retail business copy2 i Stock photo
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Business Tip: Strategies for Avoiding an IRS Audit

One of the more nerve-wracking aspects of taxes for many shooting sports equipment business owners and managers continues to be the possibility of being audited. Here are strategies to avoid being caught in the crosshairs.
Hang On Treestands beauty
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3 Top Hang-On Treestands

Bowhunters who want to set up on the hottest whitetail sign need portable hang-on treestands. Here are three top models to consider adding to your store's inventory.
PSE spotlight beauty
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Manufacturer Spotlight: PSE Archery

Established in 1971 by legendary archer Pete Shepley, PSE Archery continues to build topnotch bows for hunters and tournament shooters.
Running a Facebook ad beauty
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A Step-by-Step Guide to Running a Facebook Ad

Leverage Facebook’s advertising program to target a new market space and capture a new audience.
RMHC lead image
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Rocky Mountain Hunting Calls Sold to DDA Holdings

Rocky Mountain Hunting Calls has sold the company and all intellectual properties to DDA Holdings.
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Merchandising Tricks of the Pros

Big retail and grocery chains have millions to spend on planogram optimization, the process of arranging the flow and product presentation in their stores to gain every last dollar of sales from each customer visit. Here are their secrets you can use to grow sales in your store.
ATA outreach team beauty
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How to Take Advantage of ATA’s Outreach and Education Team

ATA’s outreach team travels to you, making it easier to connect, ask questions and get resources and business advice.
Modern Canivore field dressing deer
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New Tactics for Recruiting New Hunters

Hunting continues to evolve, and that means retailers are often playing catch-up with new trends — especially with regard to today’s young hunters.
Tree Stand Buddy Lifestyle 110
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Behind the Scenes With Tree Stand Buddy

Tree Stand Buddy is a company focused on safety, ease of use and a commitment to helping deer hunters be more successful in the woods.
Crimson trace lg
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Hunting Equity Sharks: Tips To Prepare Investment Proposals

Preparing an investment proposal requires the same approach as planning a successful hunt.
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Considering Carrying ATV/UTV Accessories?

Chances are that many of your customers utilize ATVs or UTVs for hunting or managing their property. Have you thought about what you can sell to them?
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Business Tip: Think Macro, Act Micro

Understanding larger industry trends as well as local demands will help you serve your market.
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Industry Day at the Range Announces Returning Supporting Sponsors, Limited Exhibitor Availability

Several top manufacturers have renewed their commitment as Supporting Sponsors for the 15th annual Industry Day at the Range event prior to SHOT Show 2020 in Las Vegas. Prospective sponsors still have opportunities to secure their spot at the industry's biggest range event of the year.
Bear Archery Spotlight beauty
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Manufacturer Spotlight: Bear Archery

Established in 1938, Bear Archery offers topnotch traditional bows, compounds and even crossbows.
Let Customers Speak Photo by NSSF
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Let Your Customers Speak, and Pay Attention

Improving your business and boosting profits can be as simple as listening to your customers.
Hollywood and archery
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Building Bridges Between Hollywood and Archery

When portrayed positively in movies, television and online, archery participation grows — often dramatically. Here’s how we can take advantage of this connection in the years ahead.

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