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SHOT University

NSSF Introduces 'SHOT University' Online Member Benefit

The National Shooting Sports Foundation has introduced another member benefit, the new SHOT University online portal, to help members with marketing, promotion and education information.
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Outfitting Upland Bird Hunters

Whether your customers pursue grouse, pheasant, quail, or other upland birds, they're going to have some specific gear needs that you can help fill.
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Manufacturer Spotlight: Gold Tip

Established in 1989, Gold Tip offers a full line of premium carbon hunting and target arrows.
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NASP/IBO 3D Challenge Continues to Benefit Student Archers

The NASP and IBO continue to work individually as well as together to improve the lives of student archers and promote the outdoor lifestyle.
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Are You Ready for Black Friday?

Black Friday is right around the corner. Now's the time to make plans and formulate a marketing strategy.
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Tips for Shy Sales Associates

Shy or quiet sales associates aren't doomed to failure. They just have to learn how to come out of their shell.
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Business Tip: How To Maximize Meetings

The point of a meeting is to communicate problems, ideas and solutions cooperatively up and down the chain in an organization, with the goal of having your team doing their jobs more efficiently.
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Manufacturer Spotlight: Truglo

Established in 1993, Truglo continues to innovate and offer value-added products for hunters and shooters.
Lead Dead Center Bow Balancer

Balancing Act: Dead Center Pro Bow Balancer

Adding bow balancing to your pro shop services may help you balance the books, too.
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TenPoint Offering $200 Rebate on Stealth NXT Crossbow Packages

Customers who purchase a TenPoint Stealth NXT crossbow package through Nov. 30, 2019, can take advantage of a $200 mail-in rebate.
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6 Tips for Dealing With Archery Shop Stress

Running an archery shop can be difficult, especially during the busy season. Here are a half dozen suggestions on how to lower your stress.
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Business Tip: How To Host Over-the-Top Events

Planning and having the perfect in-store event can help lure new customers through the threshold, entice current customers to return and increase sales while dramatically raising awareness of your store in the community and surrounding region. Events can bring benefits and profits. Are you ready to hold an over-the-top event?
NAP Thunderheads

Manufacturer Spotlight: New Archery Products

Established in 1971, New Archery Products — NAP — continues to innovate and expand its offerings of broadheads and other bowhunting-related products.
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Business Tip: Strategies for Avoiding an IRS Audit

One of the more nerve-wracking aspects of taxes for many shooting sports equipment business owners and managers continues to be the possibility of being audited. Here are strategies to avoid being caught in the crosshairs.
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3 Top Hang-On Treestands

Bowhunters who want to set up on the hottest whitetail sign need portable hang-on treestands. Here are three top models to consider adding to your store's inventory.
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Manufacturer Spotlight: PSE Archery

Established in 1971 by legendary archer Pete Shepley, PSE Archery continues to build topnotch bows for hunters and tournament shooters.
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A Step-by-Step Guide to Running a Facebook Ad

Leverage Facebook’s advertising program to target a new market space and capture a new audience.