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Tips for Shy Sales Associates

Shy or quiet sales associates aren't doomed to failure. They just have to learn how to come out of their shell.
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Business Tip: How To Maximize Meetings

The point of a meeting is to communicate problems, ideas and solutions cooperatively up and down the chain in an organization, with the goal of having your team doing their jobs more efficiently.
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Manufacturer Spotlight: Truglo

Established in 1993, Truglo continues to innovate and offer value-added products for hunters and shooters.
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Balancing Act: Dead Center Pro Bow Balancer

Adding bow balancing to your pro shop services may help you balance the books, too.
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TenPoint Offering $200 Rebate on Stealth NXT Crossbow Packages

Customers who purchase a TenPoint Stealth NXT crossbow package through Nov. 30, 2019, can take advantage of a $200 mail-in rebate.
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6 Tips for Dealing With Archery Shop Stress

Running an archery shop can be difficult, especially during the busy season. Here are a half dozen suggestions on how to lower your stress.
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Business Tip: How To Host Over-the-Top Events

Planning and having the perfect in-store event can help lure new customers through the threshold, entice current customers to return and increase sales while dramatically raising awareness of your store in the community and surrounding region. Events can bring benefits and profits. Are you ready to hold an over-the-top event?
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Manufacturer Spotlight: New Archery Products

Established in 1971, New Archery Products — NAP — continues to innovate and expand its offerings of broadheads and other bowhunting-related products.
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Business Tip: Strategies for Avoiding an IRS Audit

One of the more nerve-wracking aspects of taxes for many shooting sports equipment business owners and managers continues to be the possibility of being audited. Here are strategies to avoid being caught in the crosshairs.
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3 Top Hang-On Treestands

Bowhunters who want to set up on the hottest whitetail sign need portable hang-on treestands. Here are three top models to consider adding to your store's inventory.
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Manufacturer Spotlight: PSE Archery

Established in 1971 by legendary archer Pete Shepley, PSE Archery continues to build topnotch bows for hunters and tournament shooters.
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A Step-by-Step Guide to Running a Facebook Ad

Leverage Facebook’s advertising program to target a new market space and capture a new audience.
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Rocky Mountain Hunting Calls Sold to DDA Holdings

Rocky Mountain Hunting Calls has sold the company and all intellectual properties to DDA Holdings.
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Merchandising Tricks of the Pros

Big retail and grocery chains have millions to spend on planogram optimization, the process of arranging the flow and product presentation in their stores to gain every last dollar of sales from each customer visit. Here are their secrets you can use to grow sales in your store.
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How to Take Advantage of ATA’s Outreach and Education Team

ATA’s outreach team travels to you, making it easier to connect, ask questions and get resources and business advice.
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New Tactics for Recruiting New Hunters

Hunting continues to evolve, and that means retailers are often playing catch-up with new trends — especially with regard to today’s young hunters.
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Behind the Scenes With Tree Stand Buddy

Tree Stand Buddy is a company focused on safety, ease of use and a commitment to helping deer hunters be more successful in the woods.