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What Neuroscience Reveals About Improving Employee Engagement

Maintaining a good roster of employees ultimately comes down to engagement. Accomplish that and everything else about managing your team falls into place. Some understanding of how the human brain functions can help.

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6 Key Products to Use in Your Store's Hunting and Camping Display

Camping is becoming increasingly popular making a well blended store display of hunting and camping items a great way to tap into your customer's crossover interests.

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How to Educate Your Archery Customers

What mediums do retailers use to educate their customers on archery and archery products?

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Can ATA’s New Beyond the Bow Podcast Help Your Business?

The Archery Trade Association's new Beyond the Bow podcast shares business tips and information about the archery and bowhunting industry.

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How to Reward Customers and Get Them Back

Your regular customers are your bread and butter, so show your appreciation to keep them coming back.

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Creating a Business Website That Converts Potential Leads to Actual Customers

Keep these fundamentals in mind to ensure your website is luring potential customers in rather than driving them away.

Vermont Field Sport store front

Why is This Old-School Retailer Thriving in Today’s Complex Marketplace?

For a whole host of reasons, few multi-purpose, independent sporting goods stores catering to a core group of hunters and anglers still exist in the U.S. This shop is an exception.

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Find the Right Price Point by Learning to Read Your Customers Spending Habits

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

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5 LinkedIn Profile Tips for Business Owners

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

Investigator

Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

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Archery Industry Posers Alert — Part 2

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.