Business

Taking the time to pitch the right product is far more beneficial than simply making the sale.

Do you offer great service in your pro shop? If so, you might need to reevaluate your current pricing structures.

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

Archery dealers can now launch Cumulus eCommerce from Celerant Technology, which is pre-loaded with Kinsey’s archery products and images.

You may have great products and store with good traffic, but do you have what it takes to be a great gun salesman to customers?

A team is often only as good as its leader. Want to know how you stack up as a manager? Test yourself in these 10 vital areas.

Not sure what camo clothing to stock in 2019? Here are three solid picks to consider for your store that your customers are sure to love.

In this digital age, customers are exposed to an estimated 2,900 marketing messages a day. How do we, as retailers, break through with our message?

If you pay attention to business news as it relates to hunting, then you know there have been a multitude of recent manufacturer acquisitions. We asked three veteran retailers: Does this hurt or help your business?

Not sure whether you need a dedicated company website? Perhaps having a Facebook page and presence is enough? Don’t be so sure.

Apply these 10 tips and your archery shop staff will excel on the sales floor.

What you do in your pro shop to create a sense of community goes a long way toward keeping existing customers and adding new ones, too.

Gun rentals at shooting ranges or retail stores provide a new profit center, an opportunity to bring in new people and potential for sales.

Sadly, some people — perhaps an employee at your archery shop — could be using you for no other reason than to push their own hunting industry agenda.

New accounting guidelines issued by the Financial Accounting Standards Board offer new requirements for determining how and when income should be accounted for.

Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.

Are you making these seven deadly sins when it comes to marketing your business on Facebook, Instagram or other social media platforms?