Business

With the craziest holiday shopping season in memory upon us, it might be easy to focus on short-term profits while overlooking the key to long-term success — customer service.

Eye dominance is an essential piece of the archery puzzle. Knowing how to test for eye dominance and help shooters who experience eye dominance issues is a crucial part of being a top-tier coach.

Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.

Society is more litigious than ever. How do you keep customers and workers safe while limiting your store's liability?

Durability, affordability and customization options are among the keys to success at Mission First Tactical.

For new to archery and experienced bowhunters alike, purchasing the right arrow is more than selecting the right spine and length. Arrow weight matters, too.

Mark your calendars for the ATA 2021 Online Show. It will take place virtually Jan. 11-15, 2021.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

The annual SHOT Show is an opportunity like nothing else in the shooting sports industry.

Mathews Archery offers customization options, a variety of product lines and a new Switchweight module to give any customer exactly what they want.

NSSF is hosting a webinar for firearm and ammunition manufacturers and importers, with a focus on the federal excise tax requirements.

From Fifth Avenue and Rodeo Drive to small stores in the heartland of the country, Black Friday has been a financial boon for retailers and companies. Between the coronavirus and skyrocketing internet sales, will this decades-old shopping tradition end?

We asked three veteran retailers: How do you deal with disgruntled customers, and overcome their objections? Here’s what they had to say.

Burris Optics develops products that provide consumers with accuracy, durability, innovation and value while backed by a lifetime of reliable performance, guaranteed forever.

Current circumstances present an opportunity for you and your staff to provide meaningful customer service.

A wave of DIY public land whitetail hunters road trip to destination states each fall. Here’s how to meet the needs of the traveling hunter.

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.