Business

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

The annual SHOT Show is an opportunity like nothing else in the shooting sports industry.

Mathews Archery offers customization options, a variety of product lines and a new Switchweight module to give any customer exactly what they want.

NSSF is hosting a webinar for firearm and ammunition manufacturers and importers, with a focus on the federal excise tax requirements.

From Fifth Avenue and Rodeo Drive to small stores in the heartland of the country, Black Friday has been a financial boon for retailers and companies. Between the coronavirus and skyrocketing internet sales, will this decades-old shopping tradition end?

We asked three veteran retailers: How do you deal with disgruntled customers, and overcome their objections? Here’s what they had to say.

Burris Optics develops products that provide consumers with accuracy, durability, innovation and value while backed by a lifetime of reliable performance, guaranteed forever.

Current circumstances present an opportunity for you and your staff to provide meaningful customer service.

A wave of DIY public land whitetail hunters road trip to destination states each fall. Here’s how to meet the needs of the traveling hunter.

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.

Ground blinds continue to grow in popularity, and Ameristep is helping lead the way.

When waterfowl season arrives hunters are geeked to hit the woods and get in the blinds. Here are four ways to get them into your store.

Celebrating beyond August provides more opportunities to grow your business.

Just because an employee knows everything about guns and bows, that doesn’t mean he or she can sell them.

With Veterans Day approaching, now’s the perfect time to show appreciation for those who have served their country and community.

What steps do you take to manage stress and stay organized during the busy archery season?

How your employees interact with customers can leave a lasting impression on them and your store. Don't let a bad apple spoil your lot.