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Hashtag Megaphone

Hashtags May be Killing Your Reach

These simple rules will help you get your Facebook business page posts in front of more people.
RMHC beauty

Behind the Scenes With Rocky Mountain Hunting Calls

While elk calls remain the company's bread and butter, it is branching out into predator and turkey calls, with deer calls a potential future area of growth.
Paycheck Protection Flexibility Act video

Video: Paycheck Protection Program Flexibility Act Updates

ATA’s Wendy Lang explains recent updates to the Paycheck Protection Program Flexibility Act.
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Attract the Right People to Your Facebook Page

Generating engagement with your Facebook page is a lot like dating, and it requires a clear picture of whom you’re trying to attract.
Using Facebook Groups for Shooting Sports Business

Using Facebook Groups for Your Shooting Sports Business

Your Facebook posts or ads aren't generating responses. So what is the problem? It may not be what you think.
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Advanced Broadhead-Tuning Tips

Are you helping your customers maximize their broadhead accuracy? These advanced broadhead-tuning tips can help you help your customers more.
Be your Own Expert Maximize Profits

Be Your Own Expert to Maximize Profits

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.
4 Questions for Marketing Plan

Ask These 4 Questions Every Year About Your Marketing Plan

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.
PPP loan forgiveness

Video: How to Apply for Paycheck Protection Program Loan Forgiveness

Wendy Lang from the Archery Trade Association (ATA) explains how to apply for Paycheck Protection Program loan forgiveness in this video.
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Calculating Your Marketing ROI

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.
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2020 Hunting Retailer Show Recap

The first Hunting Retailer Show, held at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, was a success. If you didn’t make it, here’s what you missed.
Connecting People Concept 1

Successful Financing With Funding Alternatives

For speed and a willingness to fund small businesses, even businesses in troubled industries, fast-growing but little-known FinTech financing may be an attractive option.
SIG manufacturing floor Photo by Alan Clemons

On Memorial Day, The Firearm Industry Pauses

For months, America has been cooped up but life still seems to move at a dizzying pace. But not on Memorial Day. On Monday, May 25, we pause.
OE Razor Max in use

Behind the Scenes With Outdoor Edge Knives/Tools

Outdoor Edge continues to expand its offerings of knives and tools.
Liability and Covid 19 risks

Webinar: What You Should Know About Liability and Covid-19

NSSF worked with Jay Porter, partner at Bradley, Arant, Boult, Cummings, LLP, to develop a new webinar, “Am I Liable? The Changing Landscape of Liability in the Age of COVID-19."
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Behind the Scenes With Outdoor Product Innovations

Outdoor Product Innovations is committed to making your retail business more successful with innovative products to keep your consumers’ outdoor experiences safe, enjoyable and successful.
Tax Implications

Video: Small Business Tax Implications for 2020 Coronavirus Programs

Our friends at the Archery Trade Association (ATA) produced this video to help hunting retailers navigate the somewhat murky waters regarding tax implications for 2020 coronavirus programs.