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Core FORCE Dashboard

A Platform For the Gun Industry

Improve efficiency and profitability with software solutions geared to your specific needs

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Raking in Dove Dollars

Opening day of dove season is around the corner. Now’s the time to start cashing in on those dove dollars.

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Best Marketing Advice for Small Business

Apply these sage marketing strategies from four ATA members to improve your small business.

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Podcast: Pro Shop Owner Discusses Effects of Pandemic on the Archery Industry

All businesses faced unique challenges during the height of the pandemic. Here’s how one archery pro shop owner from Minnesota weathered the storm.

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WiLO-TV App

A new app will soon be launched for outdoor enthusiasts looking for real time TV adventure.

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Behind the Counter: Tips for Dealing With Discount Seekers

We asked three archery pro shop owners: What are your shop’s bow-pricing policies, and do you offer discounts? Here's what they had to say.

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Social Media Hacking — Do You Have a Crisis Plan?

There’s been a rise recently in social media hacking, especially on Facebook. Do you have a crisis plan in place should it happen to you or your business?

Built on Family Values

Zanders Sporting Goods has evolved into a one-stop shop for retailers.

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Using Facebook Groups for Your Shooting Sports Business

Facebook isn’t really free anymore, for any businesses. You can get around that, at least a little bit, by using groups.

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One Simple Tip for Driving Store Traffic

There are many ways to drive store traffic, but many come with a high price tag. This one is free — and your customers will appreciate it.

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Effective Employee Recognition for Your Business

A generic approach to recognizing employee performance can deprive companies of the very benefits reward programs are trying to obtain.

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Small Business Tip: How to Improve Your Online Presence

Use ATA resources to boost your online presence, strengthen your business, and compete in today’s digital age.

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Create a Buying Atmosphere in Your Gun Shop

Is your sporting goods store inviting customers or turning them away? Here's how you get shoppers in the mood to spend.

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Plan a ‘Field to Fork’ Program in 7 Steps

Introduce more audiences to hunting with a “Field to Fork” program.

COVID-19 Impacts on the Archery Industry

COVID-19 has been the leading news story each day throughout most of 2020 and into early 2021. How has the dreaded coronavirus affected the archery industry, and specifically bow sales?

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Protecting Your Firearm Business and the Public During a Crisis

When a pandemic, social unrest, a weather emergency or other crisis arises, does your store have a plan to maintain your inventory safely?

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Dealing With “That Customer”

Here’s how to turn unpleasant interactions into satisfied customers.

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Retailer Recap: ATA 2021 Online

We asked three veteran archery retailers: “How did your ATA 2021 Online show experience compare to past in-person ATA shows?” Here’s what they had to say.