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Ballistic Advantage

Interview: Ballistic Advantage

Ballistic Advantage claims to offer a better barrel for less money. We dig deep in an interview with President Adam Wainio.
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Don't Get Trapped by the Credit Card Industry

Follow these tips to find the best card deal to conveniently cover your monthly business expenses.
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Archery Summer Camps

Host archery summer camps and boost revenue in seven simple steps. Prepare now!
What Women Want

What Women Want From Gun Store Owners

More and more women are walking through your doors. What do they expect when they're shopping for a gun or other items?
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Paycheck Protection Program Update

Our friends at the Archery Trade Association recently provided an update regarding the government’s Paycheck Protection Program for small businesses.
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Sales Tip: 10 Phrases to Avoid When Dealing With Customers

Being careful about how you communicate with customers can make those interactions go a lot more smoothly.
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Written Policies and Procedures Will Help Your Business Run Efficiently

Documenting proper ways for your employees to provide consistent quality service will save time and headaches in the long run.
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ATA 2021 Online Is Live!

Even though the in-person version of the Archery Trade Association Show was cancelled due to Covid-19 restrictions, the ATA is bringing the trade show to you virtually. Don’t miss out on ATA 2021 Online!
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Announcing the Kinsey’s 2021 Virtual Dealer Show

The Kinsey’s 2021 Virtual Dealer Show will take place online from Feb. 10 to March 3.
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PPP Expenses Will Now Be Deductible

The previous treatment of Paycheck Protection Program (PPP) expenses to borrowers as non-deductible has been cured, and PPP expenses will now be treated as deductible.
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Archery Products With the Highest Profit Margins

We asked three veteran retailers: “What yields your highest profit margins?” This is what they had to say.
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Customer Service Above All Else

How do you compete with big-box stores? By offering the personal touch and customer service they can’t.
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How a Culture of Nice in Your Small Business Can Have a Negative Impact

An inability to constructively confront colleagues about various issues can derail your small business.
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9 Ways to Market, Expand and Deliver World-Class Archery Service

Big box retailer or family owned pro shop, here are a set of proven archery service tips.
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Are You Maximizing Your Gun Store's End Caps?

End caps are valuable real estate in any retail store. Don't waste that space — make the most of it with these strategies.
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ATA Business School: Profit Margins 101

There’s no margin for error when it involves your business and profit margins.
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3 Long-Term Sales Strategies for the Firearms Industry

Gun sales ebb and flow based on the political winds. How do you plan for your tactical business long-term with so many short-term fluctuations?