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Mc Millan Firearms ALIAS action rifle suppressor

McMillan Firearms: 50 Years of High Performance

McMillan Firearms has a strong reputation for manufacturing high-precision stocks but also has been involved in other ventures, including firearms manufacturing and payment systems. CEO Kelly McMillan offers his insights on the company and its future.

August 03, 2020

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Promote ‘Bowstring Specials Week’ to Drive Store Traffic

Because many archers will wait several years before buying a new compound, it makes sense to offer a “bowstring specials week.”

Power of youtube

The Importance of YouTube on Your Business

Are you leveraging the power of YouTube to help your store?

Customer Service means sales compromise assistance photo by NSSF

The Power of Saying "No."

Do you and your staff realize the incredible power and result that comes with saying, "No" to a customer? It's not what you think.

John hafner 198

Marketing and Selling to Youth Archers

What was socially acceptable for reaching youth archers last year, may not be this year.

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Company Profile: Veil Camo

The story of Veil Camo begins with, “One day in a treestand …”

SIG Sauer Academy drills on upper deck

Appreciate Your Employees, and Tell Them

Do you tell your employees thank you, good job, and how much you appreciate them? If they're just robots to you, that's the kind of response they'll give you.

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How to Become an Online Marketing Expert

Your customers and potential customers spend more time on the internet than ever. That makes it critical that you use online marketing effectively to drive traffic — both digital and foot — to your store.

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Offer Solutions, Not Complaints

Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.

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Outdoor Retailers: Should You Put in a Coffee Bar?

Can adding a coffee bar boost your outdoor business' bottom line?

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Mossberg: Sure and Steady

After more than 100 years in business, Mossberg remains a staple on gun counters everywhere.

Outdoors coupons

Are You Using This Time-Tested Marketing Tactic?

Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.

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How to Deal With Difficult Customers

Is the customer really always right, even when they’re downright rude?

John hafner 204

Setting Up a Meaningful Mentoring Program for Your Employees

A good mentoring program will ensure your hunting business retains critical skills and expertise when great employees leave.

Black Friday in July

What Did You Learn During The Coronavirus Shutdown?

If you didn't take time to evaluate everything during the spring 2020 coronavirus pandemic, there's still time to do so.

Zoom calls

Tips for Better Virtual Meetings on Zoom, Microsoft Teams

Virtual meetings are nothing new but they are being held more frequently now. Use these tips to make sure things go as smoothly as possible.

Retail Store Shelves Trim Your Stock photo Clemons

Trim Underperforming Products From Your Store's Shelves

Most outdoors retailers have a "Sale!" or "Bargain!" bin to help move old merchandise. Now's the time to trim what's on the shelves and tighten up.

Online ATA Summit July 8

Online ATA Summit: How Outdoor Media Can Grow Bowhunting

On July 8, 2020, the Archery Trade Association (ATA) will host an online webinar to discuss how outdoor media members can reach new audiences and recruit more bowhunters.