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Business

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Behind the Scenes With Quality Archery Designs

Kevin Fry, vice president of Quality Archery Designs in Virginia, offers insight on working with dealers and the company’s new Integrate Mounting System.
Bill Konway 9526

Ensuring Your Business Has Good Credit

Even if you’re not planning to borrow money for a capital purchase any time soon, it’s smart to make sure your business is creditworthy.
I Stock 922106888 Andrey Popov

Successfully Retargeting Customers for Future Sales

Digital or in-person, you have customers who browse and don't buy. You should be marketing specifically to them after their browsing session.
John hafner 546

The Pittman-Robertson Act: Then and Now

The Pittman-Robertson Act came at the right time to save America’s game populations and hunting traditions.
HAF2455

Bow Financing: Risk vs. Reward

A pair of longtime pro shop owners and certified archery gurus provide their thoughts on bow financing.
1 M94 Scab

Selling Used Guns

Selling used guns allows firearms dealers to showcase unique products, increase store traffic, and begin a relationship with shooters most apt to buy. What’s not to like?
Social Media Management1

No Time for Content Creation? Let Your Fans Do the Work for You

Keeping your content fresh on social media and your website doesn't have to be difficult. Your fans will create it for you if you're smart about sharing.
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ATA 2021 Online Will Continue to Offer Educational Opportunities

The ATA 2021 Online trade show is fast approaching; here’s what to expect.
Minnesota Archery 17

Public Relations Isn’t Just for Big Companies

Having a solid public relations plan and navigating local and social media can set your shop apart.
Clock Digital Media Content1

The Low-Stress Method for Social Media Content Creation

Are you going crazy trying to keep up with social media content? Taking the stress out of the process is easier than you think.
I Stock 174897588 Andy L

Holiday Sales Strategies for the Tactical Business

It's the busiest sales time of the year. Here's how to make the registers ring with additional sales during the holiday season.
John hafner 627

24 Reasons Customer Service Is King

With the craziest holiday shopping season in memory upon us, it might be easy to focus on short-term profits while overlooking the key to long-term success — customer service.
Happy Camper

Dealing With Eye Dominance

Eye dominance is an essential piece of the archery puzzle. Knowing how to test for eye dominance and help shooters who experience eye dominance issues is a crucial part of being a top-tier coach.
Konway 9758

Product Knowledge — The Key to Increased Sales

Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.
John hafner 249

Hunting Retailer Liability in the New Age

Society is more litigious than ever. How do you keep customers and workers safe while limiting your store's liability?
Mission First Tactical window mags 223 556 1

Business Talk: Mission First Tactical

Durability, affordability and customization options are among the keys to success at Mission First Tactical.
Fletching and arrow weight

Why Arrow Weight Matters

For new to archery and experienced bowhunters alike, purchasing the right arrow is more than selecting the right spine and length. Arrow weight matters, too.