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Business

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Hero Online Archery Connection

How Your Brick and Mortar Store Can Survive in an Online World

Solutions to five problems every archery retailer faces.
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Retail Staff Training in Today’s World

Your sales associates are your store’s best asset. We’ve got seven tips for training them properly to make the most of their skill.
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7 Tips for Social Distancing Your Marketing

Social media is great, but it’s not exactly friendly to our industry, and it shouldn’t be your only marketing plan.
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Editors' Picks: Top 10 Hunting Retailer Stories of 2020

A look into a few of the editorial staff's favorite reads from Hunting Retailer in 2020. Is your favorite article on the list?
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Editors’ Picks: Top 10 Archery Business Stories of 2020

Do you have a favorite archery article from the past year? Here’s our list of editors’ picks for top 10 Archery Business stories of 2020.
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Should You Ditch Unprofitable Customers?

Some of your shoppers or customers could actually be costing you money. Is it time to cut them loose?
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Supporting Veterans Programs is Good for Your Store – and Our Vets

Show your appreciation to those who have served and bring in business while doing so.
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Behind the Scenes With Quality Archery Designs

Kevin Fry, vice president of Quality Archery Designs in Virginia, offers insight on working with dealers and the company’s new Integrate Mounting System.
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Ensuring Your Business Has Good Credit

Even if you’re not planning to borrow money for a capital purchase any time soon, it’s smart to make sure your business is creditworthy.
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Successfully Retargeting Customers for Future Sales

Digital or in-person, you have customers who browse and don't buy. You should be marketing specifically to them after their browsing session.
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The Pittman-Robertson Act: Then and Now

The Pittman-Robertson Act came at the right time to save America’s game populations and hunting traditions.
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Bow Financing: Risk vs. Reward

A pair of longtime pro shop owners and certified archery gurus provide their thoughts on bow financing.
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Selling Used Guns

Selling used guns allows firearms dealers to showcase unique products, increase store traffic, and begin a relationship with shooters most apt to buy. What’s not to like?
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No Time for Content Creation? Let Your Fans Do the Work for You

Keeping your content fresh on social media and your website doesn't have to be difficult. Your fans will create it for you if you're smart about sharing.
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ATA 2021 Online Will Continue to Offer Educational Opportunities

The ATA 2021 Online trade show is fast approaching; here’s what to expect.
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Public Relations Isn’t Just for Big Companies

Having a solid public relations plan and navigating local and social media can set your shop apart.
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The Low-Stress Method for Social Media Content Creation

Are you going crazy trying to keep up with social media content? Taking the stress out of the process is easier than you think.