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6 Common Website Mistakes

Avoid these mistakes and enjoy the benefits that an effective online presence can help create for your business.
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Are You Charging Enough for Shooting Lessons?

We asked three veteran archery retailers: What are your rates for shooting lessons, and what is included? Here’s what they had to say.
Retail website

Avoid Having a Cluttered, Annoying Website

Is your website clean, uncluttered and visually appealing? Or is it outdated, annoying or a hodge-podge of visual grossness? Don't have the latter.
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Battling City Hall About Your Taxes

You can’t fight City Hall (in most cases), but it pays to understand the various taxes and deductions that apply to your business.
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Do You Stock Left-Handed Bows? Why or Why Not?

We asked three veteran archery retailers if they stock left-handed bows. Here’s what they had to say.
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Do You Know Your Duress Code?

Does your store have an alarm system with keypad entry? Speak to your provider about setting up a duress code.
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Tips for Helping Traveling Bowhunters

Cater to your local customers, but also prepare your store’s aisles for the traveling bowhunter.
Fiocchi Jared Smith ammunition from SSR

Fiocchi Expands in U.S. by Building on Heritage

Fiocchi is leveraging more than 140 years of ammunition excellence to expand its role in the United States market.
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Sig Optics, Five Years In

In just a few years, Sig Sauer has come a long way with its electro-optics division — and the future look bright.
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Tips for Offering a Basic Handgun Training Class

Many of your customers have purchased a handgun for personal/home defense, and they want to learn the basics. Is your store and staff ready to show them the way?
John hafner 361

Using Social Media to Stay Connected With Customers

Retail has changed with the outbreak of COVID-19. How do you keep customers in the loop and buying? Don't forget social media.
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Recruit Racially Diverse Archers to Boost Your Business

To boost your business and the archery industry, it’s time to recruit from new groups of people.
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12 Ways to Make Your Archery Pro Shop More Inviting

Give your store a major facelift and boost your success with these dozen details.
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10 Tips for Hiring Top-Notch Employees

When it comes to hiring staff, there are important do’s and don’ts to consider. Here are 10 expert tips to follow to get the most out of the hiring process.
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Tips for Working With News Media

A working relationship with your local media outlets can be a valuable resource. Learn how to build relationships and a media network.
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For Retailers, What is the Real Cost of Borrowing?

Retailers need financing for numerous things. Although more funds are available for business lending, often unanswered is all-important question of what is actually the cost of borrowing?
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10 Tips to Drive Store Traffic

Follow these 10 tips to generate more store traffic — and increase sales.