Business

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Appreciate Your Employees, and Tell Them

Do you tell your employees thank you, good job, and how much you appreciate them? If they're just robots to you, that's the kind of response they'll give you.

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How to Become an Online Marketing Expert

Your customers and potential customers spend more time on the internet than ever. That makes it critical that you use online marketing effectively to drive traffic — both digital and foot — to your store.

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Offer Solutions, Not Complaints

Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.

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Outdoor Retailers: Should You Put in a Coffee Bar?

Can adding a coffee bar boost your outdoor business' bottom line?

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Mossberg: Sure and Steady

After more than 100 years in business, Mossberg remains a staple on gun counters everywhere.

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Are You Using This Time-Tested Marketing Tactic?

Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.

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How to Deal With Difficult Customers

Is the customer really always right, even when they’re downright rude?

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Setting Up a Meaningful Mentoring Program for Your Employees

A good mentoring program will ensure your hunting business retains critical skills and expertise when great employees leave.

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What Did You Learn During The Coronavirus Shutdown?

If you didn't take time to evaluate everything during the spring 2020 coronavirus pandemic, there's still time to do so.

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Tips for Better Virtual Meetings on Zoom, Microsoft Teams

Virtual meetings are nothing new but they are being held more frequently now. Use these tips to make sure things go as smoothly as possible.

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Trim Underperforming Products From Your Store's Shelves

Most outdoors retailers have a "Sale!" or "Bargain!" bin to help move old merchandise. Now's the time to trim what's on the shelves and tighten up.

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Online ATA Summit: How Outdoor Media Can Grow Bowhunting

On July 8, 2020, the Archery Trade Association (ATA) will host an online webinar to discuss how outdoor media members can reach new audiences and recruit more bowhunters.

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Adaptability Is Key to Small Business Success

When it comes to managing the inevitable change that the hunting industry and your small business will go through, adaptability is key.

Mail Chimp and Constant Contact are highly recommended email newsletter vendors to use for marketing copy

Avoid Cliches With Your Newsletters, Advertising

If your marketing strategies include sending emails and newsletters, make sure that smart headlines, tight copy and a call to action are included to get results.

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ATA Video: Treasury Department Grants Federal Excise Taxes Deferral

Our friends at the Archery Trade Association (ATA) recently released a video detailing news of the U.S. Department of Treasury granting a 90-day deferral on federal excise taxes for hunting, shooting, archery and fishing products.

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3 Point-of-Purchase Products for Outdoorsmen

Customers probably won’t enter your store looking for these three items, but chances are good if they see them on display that they’ll walk out the door with one — or more.

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National Shooting Sports Month — Get Involved!

National Shooting Sports Month is coming up in August. Is your shop ready to participate?

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Archery Shop Content Creation: Making Great How-To Videos

Extend the marketing reach of your archery shop with the power of influential how-to videos.