Business

If your marketing strategies include sending emails and newsletters, make sure that smart headlines, tight copy and a call to action are included to get results.

Our friends at the Archery Trade Association (ATA) recently released a video detailing news of the U.S. Department of Treasury granting a 90-day deferral on federal excise taxes for hunting, shooting, archery and fishing products.

Customers probably won’t enter your store looking for these three items, but chances are good if they see them on display that they’ll walk out the door with one — or more.

National Shooting Sports Month is coming up in August. Is your shop ready to participate?

Extend the marketing reach of your archery shop with the power of influential how-to videos.

Precision set-ups are claiming more market share, and you should use them to make more sales.

These simple rules will help you get your Facebook business page posts in front of more people.

While elk calls remain the company's bread and butter, it is branching out into predator and turkey calls, with deer calls a potential future area of growth.

ATA’s Wendy Lang explains recent updates to the Paycheck Protection Program Flexibility Act.

Generating engagement with your Facebook page is a lot like dating, and it requires a clear picture of whom you’re trying to attract.

Your Facebook posts or ads aren't generating responses. So what is the problem? It may not be what you think.

Are you helping your customers maximize their broadhead accuracy? These advanced broadhead-tuning tips can help you help your customers more.

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

Wendy Lang from the Archery Trade Association (ATA) explains how to apply for Paycheck Protection Program loan forgiveness in this video.

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.

The first Hunting Retailer Show, held at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, was a success. If you didn’t make it, here’s what you missed.