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Marketing Tips for Every Bow

These marketing tips for traditional bows, compound bows and crossbows can jump-start sales and boost customer satisfaction.

August 20, 2021

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An Interview with Weatherby

With new shooters and hunters joining the ranks in droves, Weatherby has experienced record growth like other firearm companies. What can we expect for the rest of 2021?

August 17, 2021

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Prep Your Gun Store for a Cashless World

More and more business is being done without any cash changing hands. Is your tactical business ready for the cashless world that’s coming?

August 09, 2021

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Engage to Expand: 4 Tips to Increase Waterfowl Sales

Selling waterfowl gear boils down to engaging customers and learning exactly what they are looking for.

August 06, 2021

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How to Keep Employees From Joining the ‘Great Resignation’

In a hot job market, how do you keep your best employees from leaving you for a different company? Hint: It’s not always about money.

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Behind the Scenes With Bear Archery

Marketing Manager Alec Wyman discusses the past, present and future of Bear Archery.

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Firearm Industry Keeps Safety Top Priority As Families Begin Reuniting

All those new gun owners we've added to our ranks are having family and friends back in their homes again — and you can help them make sure their firearms are secure.

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CWD and the Scent Industry

The fight over selling deer urine is heating up. How will it affect your store and your customers?

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Do Business With Your Tactical Business — See If You Like It

You can uncover holes in your processes or service by approaching your business from the customer’s point of view.

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Mechanical Releases: Why Every Customer Should Own Two

Mechanical releases can fail, and bowhunters can easily misplace or lose one, at home or in the field. For that reason, it’s best that a customer owns two of their favorite model.

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Selling and Servicing Crossbows — Are You Missing Out?

If you’re not selling and servicing crossbows, then you’re pushing new customers — and revenue — to the competition.

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A Platform For the Gun Industry

Improve efficiency and profitability with software solutions geared to your specific needs

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Raking in Dove Dollars

Opening day of dove season is around the corner. Now’s the time to start cashing in on those dove dollars.

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Best Marketing Advice for Small Business

Apply these sage marketing strategies from four ATA members to improve your small business.

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Podcast: Pro Shop Owner Discusses Effects of Pandemic on the Archery Industry

All businesses faced unique challenges during the height of the pandemic. Here’s how one archery pro shop owner from Minnesota weathered the storm.

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WiLO-TV App

A new app will soon be launched for outdoor enthusiasts looking for real time TV adventure.

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Behind the Counter: Tips for Dealing With Discount Seekers

We asked three archery pro shop owners: What are your shop’s bow-pricing policies, and do you offer discounts? Here's what they had to say.

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Social Media Hacking — Do You Have a Crisis Plan?

There’s been a rise recently in social media hacking, especially on Facebook. Do you have a crisis plan in place should it happen to you or your business?