As we’ve done for decades, we asked readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted here were chosen as Readers’ Choice Awards winners in 54 categories.

Each year bowhunters and those who work in the archery industry anticipate the November release of new flagship compounds from Mathews Archery. For 2026, the company announced the ARC 30 and ARC 34.

The sale of Odin’s Innovations represents an opportunity for an established outdoor company or investor seeking an eco-conscious consumable brand with proprietary technology and loyal customers.

The new LCA logo pays tribute to the company’s deep roots in craftsmanship while presenting a bold, modern look that reflects its forward-thinking approach.

Mossy Oak was recently announced as the presenting sponsor of the Archery Business & Hunting Retailer Pavilion at the 2026 SHOT Show, which will be held in Las Vegas, January 20–23.

To honor more than a century of made-in-the-USA excellence, Easton Archery is proud to announce the launch of its July 2025 America Month celebration, which includes the All American Gear Giveaway.

Once again it’s time to reveal our Readers’ Choice Awards winners. As we’ve done for decades, we asked readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted on the following pages were chosen as Readers’ Choice Awards winners in 54 categories.

ATA announces 2025 Board of Directors election results; three new names on the USA's World Cup team; vendor space available at Pope and Young Convention; and ATA celebrates FET legislation introduction.

Ralph and Vicki Cianciarulo, along with their son RJ and newest family member Aubrey, recently announced that “Archer's Choice” and “The Choice” are making a significant move to the Pursuit Channel and Wild TV (Canada).

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.