Looking to bolster your bottom line with crossbows? We found two shops that show what’s possible while operating in the mature Badger State market.

Crossbow sales continue to grow each year, and this trend shows no sign of slowing. Here are a dozen new models that your customers will be looking to test drive prior to the upcoming big game seasons.

We asked three archery retailers: “In what month(s) do you record the highest bow and crossbow sales?”

The author spent 25 hours over three days walking the many miles of SHOT Show aisles checking out new products. The innovative Ratchet Rest shooting bag system from Real Avid ranked No. 1.

Lightning fast at 515 fps, the TRX Ultra Vision crossbow is equipped with the TenPoint Vision HD 3-12X digital rangefinding crossbow scope.

Modern crossbows are faster, smaller, lighter and more accurate at longer range.

A crossbow that delivers on a budget.

The Ravin LR crossbow eliminates the guesswork and delivers to-the-yard precision out to surplus distances.

Majic Serving from BCY Fibers is tough enough to handle the energy generated by modern crossbows.

In May, Excalibur launched another new-for-2025 crossbow model completely different from anything we’ve previously seen from the brand.