By bringing together trade, competition and consumers under one roof, ATA Show Week showed what’s possible when the industry comes together with a shared purpose.

As we’ve done for decades, we asked readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted here were chosen as Readers’ Choice Awards winners in 54 categories.

If you didn’t attend one or both of these trade shows in January 2026, here’s what you missed.

What you do next matters. Now is the time to review trade show transactions and connections, as well as making a plan for the year ahead.

Looking back at the first-annual Archery & Bowhunting Supershow and other memorable events from the 2026 ATA Show Week.

Now is the time to take a hard look at product assortment and inventory levels in preparation for 2026.

Don’t listen to the naysayers — trade shows are still alive and thriving in the firearms industry, and they’re a great place to do a lot of business in a short amount of time.

Do you have a favorite article from the past year? Here’s our list of editors’ picks for top 10 Archery Business stories of 2025.

S3DA Indoor Open joins 2026 ATA Show week lineup; Pope and Young announces raffle for 13 incredible hunts; Boone and Crockett and Pope and Young Clubs now accepting entries for javelina; Victory Archery launches website in 7 new languages; NBEF adds saddle hunting educational materials; and TSSA board approves new ABCs of Hunting Saddle Safety.

Attending the ATA Show is an investment in the future of the sport and the business behind it.