Boost your sales of guns — and everything else — with these tips from Hunting Retailer's writers.

Looking to bolster your bottom line with crossbows? We found two shops that show what’s possible while operating in the mature Badger State market.

When it comes to sales, do you want to have your cake and eat it, too? Use the “yellow cake principle.”

There are benefits to carrying soft goods, bowhunting optics and other ancillary gear. Here’s a review of the top categories, and how carrying these items could be more of a plus than a negative.

With so many marketers vying for customer dollars, how do you compete?

An instructor's guide to helping new shooters select the correct shotgun shells.

Firearms retailers can use these strategies to make sales in a market downturn.

Practice isn’t just for shooters. Your sales team should be practicing specific techniques to improve their numbers, too.

Tips for keeping traffic up during hunting season.

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.