From AB magazine Articles

Tips to stock your store right.

We asked three archery retailers: “Are your crossbow sales higher or lower than 5 years ago, or are they about the same?” Here’s what they said.

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.

Don’t let lousy arrow flight and inconsistent shooting frustrate your customers. Here’s a proven way to get them dialed-in and deadly for serious shooting.

Luring new archery customers through your doors is a weighty challenge; keeping those who arrive is critical to your success.

New-age compound bows come packed with fantastic features that will have your bowhunting patrons reaching for their wallets.

Deadly high-end performance that won’t break the bank.

In addition to providing outstanding service and top-notch products, archery shops should offer unique experiences customers just can’t get anywhere else.

Don’t automatically sell a 70-pound-draw compound to every male customer who walks through the door. Here are all the reasons why a light-drawing bow is best for serious hunting and shooting.

Send your customers out the door more informed, and less likely to return upset or with issues, by turning your staff into a cellular trail camera support team.

We asked three archery retailers: “Name an instance or two in which you let a customer down. What did you do to make things right again to regain their trust?”

The first of its kind, Prime’s 2025 flagship bow — the Form — is a hybrid created using unique engineering principles to connect carbon and aluminum at key points of the riser.

Once again it’s time to reveal our Readers’ Choice Awards winners. As we’ve done for decades, we asked readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted on the following pages were chosen as Readers’ Choice Awards winners in 54 categories.