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From AB magazine Articles

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2025 Bowhunting World Readers’ Choice Awards

Once again it’s time to reveal our Readers’ Choice Awards winners. As we’ve done for decades, we asked readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted on the following pages were chosen as Readers’ Choice Awards winners in 54 categories.
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NASP Latest News: March/April 2025

NASP 2025 National Tournament schedule announced, and registration opens for 2025 NASP Educator and Coaches Conference.
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In the Spotlight: Schaffer Performance Archery

Schaffer Performance Archery is more than a top-notch Minnesota-based pro shop — it also builds and supplies other retailers with some of the industry’s finest arrow rests and bowsights.
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Everything You Missed at the 2025 ATA Show

A list of key takeaways from the 2025 bow show.
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Transforming Archery

An Alabama blueprint for success — transforming archery from a niche hobby to an integral part of community sports culture.
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2025 ATA and SHOT Show Recaps

Didn’t attend one of both of these trade shows in January 2025? Here’s what you missed.
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Crossbow Review: Mission SUB-1 XR

Balance, accuracy, and dependability intersect right here.
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Loitering: Is It a Problem at Your Archery Shop?

We asked three archery retailers: “Is loitering a problem in your store, and how do you address it?”
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In the Spotlight: Burris Optics

Jordan Egli, director of marketing for Burris Optics, explains how the Oracle rangefinding bowsight and Oracle X rangefinding crossbow scope were developed, and how these products help bowhunters in the field.
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Gear Roundup: 9 Great Crossbows for 2025

Offer your stick-and-string customers the very best in horizontal bows with these nine top-shelf models.
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NASP Latest News: January/February 2025

Results of the 2024 NASP Student Survey; NASP honored by Sports Destination Management; and NASP sponsors annual AFWA Conference.
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Scent Thief’s Magic Bullet

Russell Epperson’s creation of Scent Thief was so good it sparked a Department of Justice investigation. It continues to befuddle big game and predators, giving hunters an edge.
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Bow Review: Mathews Lift X 29.5

All of 2024 Lift’s best features combine with a new grip, new limbs, and a new tuning system to yield the 2025 Mathews Lift X, the company’s most advanced and technologically sound flagship bow to date.