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From AB magazine Articles

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Crossbow Review: Ravin R29X XK7

The Ravin R29X XK7 is roaring fast, surgically accurate, and tactically compact.
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6 Ways to Make Your Store Holiday Gift-Shopping Central

Make the most of the Christmas selling season with these straightforward tips.
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Bow Review: Bear Persist 33

The Bear Persist 33 features proven technologies with a stability boost.
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Strong Ground Game

Tips for selling more ground blinds to hunters.
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Latest News: The 2025 Archery Business Pavilion at SHOT Show

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.
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Moultrie Mobile EDGE 2 and EDGE 2 Pro

Powered by the Moultrie Mobile App, these two new cell cams deliver an outstanding experience for hunters.
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Stop Stinking at Deer Scent Sales

Here are some practical ways that small archery dealerships can get their slices of the deer scent sales pie.
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Bow Review: Elite Ethos

Pinpoint accuracy and tremendous comfort intersect right here with the new Elite Ethos.
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ATA Bow Technician Certification Course Feedback

Members share their feedback and appreciation for ATA’s Bow Technician Certification Course.
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Behind the Scenes With Barnett Crossbows

Executive VP of Sales and Brand Joe Snatchko explains what’s new with Barnett and in the industry.
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Federal Excise Taxes: Maintaining a Sustainable Funding Resource

Dan Forster, ATA’s vice president and chief conservation officer, shares ATA’s role and efforts to ensure the FET program is fair and the money is used appropriately.
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Crossbows March Forward

With Minnesota legalizing their use beginning with the state’s 2023 general archery season, we revisit some keys to maximizing sales of crossbows and their accessories.
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In the Archery Shop: The Final Weeks Before Deer Season

Last-minute requests, flurries throughout the day, and some late nights in archery shops all are part of the final weeks before deer season opens.