Darron McDougal Articles

Deadly high-end performance that won’t break the bank.

We asked three archery retailers: “Name an instance or two in which you let a customer down. What did you do to make things right again to regain their trust?”

The first of its kind, Prime’s 2025 flagship bow — the Form — is a hybrid created using unique engineering principles to connect carbon and aluminum at key points of the riser.

Balance, accuracy, and dependability intersect right here.

We asked three archery retailers: “Is loitering a problem in your store, and how do you address it?”

All of 2024 Lift’s best features combine with a new grip, new limbs, and a new tuning system to yield the 2025 Mathews Lift X, the company’s most advanced and technologically sound flagship bow to date.

We asked three archery retailers: “What percentage of your league shooters buy a dedicated target bow, and how many shoot their bowhunting setups?”

We asked three archery retailers: “Approximately how much time do you spend bowhunting each fall, and how are you able to get away from your store during the busy hunting season?”

The Ravin R29X XK7 is roaring fast, surgically accurate, and tactically compact.

Make the most of the Christmas selling season with these straightforward tips.

The Bear Persist 33 features proven technologies with a stability boost.

Here are some practical ways that small archery dealerships can get their slices of the deer scent sales pie.

Pinpoint accuracy and tremendous comfort intersect right here with the new Elite Ethos.