Darron McDougal Articles

To gain the trust and repeat business of customers, offer them the best products for their money.

The PSE EVO XF 33, latest in PSE’s EVO family, is surgically accurate and a sensational sequel to the original X-Force.

We asked three veteran retailers: “What’s your top-selling price range in trail cameras?” Here’s what they had to say.

There are different types of release aids for different types of archers and scenarios. Here are some tips for connecting your customer with the right one.

We asked three veteran retailers: “Which archery target style sells best in your shop, and how do you keep a competitive angle with target sales?” Here’s what they had to say.

Many of your customers will be looking for a new compound before the fall 2022 bowhunting season. Here are the top models from 10 of the most popular brands.

Is the bow rack in your archery shop stocked appropriately with compounds and crossbows?

The new flagship Prime Inline 3 epitomizes what hardcore bowhunters expect when they drop more than $1,000 on a hunting bow.

Don’t be fooled by the name. The new Mathews V3X, while similar to the V3, elevates the shooting experience to the next level.

Boots, apparel and scent-control products aren’t just for huge retailers. You, too, can tap into the benefits of selling these items.

We asked three veteran retailers: “What are your core objectives for the 2022 ATA Trade Show?” Here’s what they had to say.

We asked three veteran retailers: “What bow tuning tools and techniques do you rely on? Anything revolutionary?” Here’s what they had to say.

We asked three veteran archery retailers: “How often do you rotate your merchandising layout and displays?” Here’s what they had to say.