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Darron McDougal Articles

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Bow Review: Obsession Ultra Mag 360

Obsession’s new ride is sizzling fast but also forgiving and highly accurate.
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Social Media Info Overload?

We asked three archery retailers: “Do you think there is too much information available to archery consumers on YouTube, Facebook and Instagram?”
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Crossbow Review: Ravin LR

The Ravin LR crossbow eliminates the guesswork and delivers to-the-yard precision out to surplus distances.
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Bow Review Video: Bowtech Virtue

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.
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Aim for Higher Archery Target Sales

If the archery target category perplexes or challenges you, consider these pointers to boost your results.
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Selling Release Aids

We asked three archery retailers: “Percentage-wise, how do your release sales break down by release type — index-finger, thumb, hinge/resistance?” Here’s what they said.
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Bow Review Video: Prime Form

The first of its kind, Prime’s 2025 flagship bow — the Form — is a hybrid created using unique engineering principles to connect carbon and aluminum at key points of the riser.
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Bow Review: Xpedition Xlite 32

Meet the fastest and most stable Xpedition bow yet.
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Crossbow Review: Excalibur Hybrid X

In May, Excalibur launched another new-for-2025 crossbow model completely different from anything we’ve previously seen from the brand.
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Crossbow Review: Excalibur Mag Max

The Excalibur Mag Max crossbow is an outstanding blend of simplicity, affordability and effectiveness.
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Creating the Ultimate Bow Pyramid

Tips to stock your store right.
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Crossbow Sales and Trends

We asked three archery retailers: “Are your crossbow sales higher or lower than 5 years ago, or are they about the same?” Here’s what they said.
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Bow Review: Bowtech Virtue

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.