Darron McDougal Articles

The 90-year-old company’s latest flagship bow, the Bear Archery Persist, delivers the feature-driven performance that dedicated bowhunters demand.

There have never been more broadheads on the market than today. Here are some pointers for juggling this tricky product category in a way that works for you and your customers.

A few subtle enhancements to an already proven platform move the Hoyt needle forward.

We asked three retailers: “What are your rates, and in which months do you see the biggest surge of arrows being brought in to be re-fletched? Also, do you suggest upgrades such as lighted nocks and arrow wraps?” Here’s what they said.

With a killer new cam system, one of the industry’s finest grips and a new sight mount, Athens Archery has launched an ideal bowhunting bow, the Athens Elevate.

We asked three veteran retailers: “What is your process for fitting a customer with the proper draw length and draw weight when they’re purchasing a new bow?” Here’s what they had to say.

Selling food plot seed in an archery shop is challenging, but with the right approach, you can find your slice of the pie.

We asked three veteran retailers, “What does your store’s social media presence look like?” Here’s what they had to say.

With stability built right in and a new cam system, Prime Archery’s latest launch — the Prime REVEX 2 — is a winner.

Want to give your archery target sales a boost? Here’s how!

We asked three veteran retailers: “Is recreational archery as popular today as it was 8 to 10 years ago, when it grew roots as a mainstream pastime?” Here’s what they had to say.

Bowhunting World’s Field Editor Darron McDougal recently tested the new-for-2023 Prime REVEX 2. Spoiler: With stability built right in and a new cam system, it’s a winner.

Bowtech’s latest carbon marvel raises the technology and performance bars.