Tips to stock your store right.

New-age compound bows come packed with fantastic features that will have your bowhunting patrons reaching for their wallets.

Don’t automatically sell a 70-pound-draw compound to every male customer who walks through the door. Here are all the reasons why a light-drawing bow is best for serious hunting and shooting.

The first of its kind, Prime’s 2025 flagship bow — the Form — is a hybrid created using unique engineering principles to connect carbon and aluminum at key points of the riser.

All of 2024 Lift’s best features combine with a new grip, new limbs, and a new tuning system to yield the 2025 Mathews Lift X, the company’s most advanced and technologically sound flagship bow to date.

We asked three archery retailers: “What percentage of your league shooters buy a dedicated target bow, and how many shoot their bowhunting setups?”

Do you think the owner did a decent job on his Mathews Phase4, or is it — in the words of an archery shop owner — “hot garbage?”

The new 30-inch Bowtech Solution LS checks all the boxes for archers looking for a lightweight and agile hunting bow, while the 34-inch Proven 34 excels when stability and balance are the name of the game.

Hoyt Archery recently announced its new lineup of flagship hunting bows for 2025, including the Carbon RX-9 and the aluminum Alpha AX-2 29.

The 2024 Mathews LIFT was one of the company’s best-selling bows of all time, and the 2025 LIFT X pushes the technology envelope even further.