A new year, a bevy of new bows. Be sure you’ve got the latest and greatest 2026 models on display when your bow-buying patrons stop by for a visit.

With the new Bowtech Alliance, you can expect tunable precision, vast customization, pinpoint accuracy and workhorse dependability.

The frontrunner in OEM bowstring production, Headhunter, has released a revolutionary string material called Alien, which will now be available to customers through their local dealer.

Bear Archery pads proven technologies with a killer new tuning feature and updated cams, unveiling the baddest Bear in the woods.

We asked three archery retailers: “In what month(s) do you record the highest bow and crossbow sales?”

Bowhunting World Field Editor Darron McDougal says the Martin FireCat M-3 is insanely lightweight, unfathomably quiet and vibration-free, and lethal beyond a doubt.

The new-for-2026 Alliance Series of bows represents Bowtech’s most intuitive and finely balanced system to date, built to deliver unwavering stability, DIY accuracy and a custom-fit feel.

Bowhunting World Field Editor Darron McDougal calls the Xpedition Xlite 32 fun to shoot, effortless to aim, and deadly accurate.

PSE Archery has built the fastest carbon bow to date — the new-for-2026 Sicario.

Available in four lengths — 31, 33, 35 and 37 inches — and two brace heights for each length — the new Prime Divide lineup provides a personalized offering for any bowhunter.