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Pistols fitted with optics aren’t anything new, but over the past few years they’ve become more popular than ever. Here's a look at what may be coming in the future.

Montana Rifle Company, makers of premium custom rifles for 25 years, has closed amid efforts to financially restructure.

The Beast XT Hybrid release from T.R.U. Ball Archery features a multi-positional, one-piece design trigger that allows forward or relaxed trigger placement.

The Hunting Retailer Show will put the whole hunting industry in front of you so you can put the best products in front of your customers.

Ruger's American Pistol is combat-capable and fit for any hand.

Should you provide paid sick days for employees? If not, here are a few reasons why it may be a good idea to do so.

The Avian-X HDR (heavy-duty realism) hen decoy has a true-to-life paint scheme and flocked tail section to mimic a turkey's natural sheen and eliminate glare.

Taking a family-friendly approach with youth guns, gear and instruction will make your business and the shooting sports stronger.

The media and advertising worlds are evolving almost daily. Don't ignore legacy media outlets, however. Here are some reasons you still should advertise in traditional media.

The inaugural Hunting Retailer Show will go on as scheduled March 9-10, despite the recent tornado that struck other parts of Nashville.

Modern Airguns deliver expanded shooting opportunities, surprising firepower and serious sales potential.

Learn how to create more opportunities for impulse buying at your archery store with these five tips.

The use of suppressors on hunting rifles is growing by leaps and bounds, and it’s time to educate your customers.

There's still time to sign up and make plans to attend the Hunting Retailer Show.

There are actions retailers can take to help assure a bright future for the shooting world — and improve sales now and in the coming years.

Adding a handful of 28-gauge guns to your shotgun rack can attract a variety of shooters.

Due to concerns over the spread of the coronavirus, the IWA OutdoorClassics 2020 show has been postponed. Leave your passport at home and plan to attend the Hunting Retailer Show in Nashville, Tennessee.

Although lawmakers attempted to level the playing field between the new 21-percent tax rate for incorporated shooting sports businesses and the tax bills of owners of pass-through businesses, confusion is the name of the game. Here's how to navigate the waters.

Gun-Rebates.com can get you dialed into rebates and special offers that will bring customers into your store.

Whether it's during Christmas and the winter holiday crush or throughout the year, gift cards are among the nation's most-purchased item for exchange. Use these proven tips to increase your sales of gift cards.