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How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?

Show season for archery dealers is over; now what? Here are your next steps.

Whether you’ve already registered for the 2020 Hunting Retailer Show or are still on the fence, you should know that Nashville is home to the Grand Ole Opry and much more.

Every business needs to be prepared for news media attention during an election year. Here are some need-to-know concepts about working with the news media.

Well-known outdoor gear manufacturer Hunters Specialties is the latest brand to join the portfolio of GSM Outdoors.

Without a solid marketing plan it is difficult to collect leads, build the operation’s “brand” or increase sales. As important as traditional marketing has been in the past, digital marketing is quickly surpassing it.

In the latest shooting industry news, Ruger is making its debut at the Great American Outdoor Show in Pennsylvania, top speakers are scheduled at the SCI Convention in Reno and GSM Outdoors has acquired Hunters Specialties.

Available in four different lengths and eight finishes, the Mathews Flatline Bow Stabilizer is made to appeal to a wide range of bowhunters.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Headed to the Hunting Retailer Show? Don’t miss the all-star lineup of speakers leading educational seminars on a variety of topics.

Beretta has invested big with its new 92X and APX pistols. Find out more about them from this range test.

As the nation’s oldest and largest firearms distributor, Sports South has gone far beyond basic dealer services. Through innovation and consistent management, this 178-year-old, fifth-generation family operation has earned a reputation as the most respected distributor in the firearms industry.

When a relationship ends, it’s usually wise to just let it end. However, some people can’t seem to do that and this story is one example of bad decisions leading to a justifiable shooting that ended in death.

Coming home from SHOT Show with all kinds of ideas and new motivations is exciting but may overwhelm you. Instead of telling you what to do, our show veteran offers five things you shouldn’t do — specifically the week after SHOT Show ends.

Designed to emulate a 30-yard perspective, Brushy Bottom Trinity 3-D Camouflage enables treestand hunters to blend into a hardwood forest.

The HOVR Dawn from Under Armour is a great footwear solution for on-the-go hunters who need flexibility, cushioning and versatility in a cross-country boot.

Kelly Grindle has been named president and co-chief executive officer for Velocity Outdoor.

New from FeraDyne, the flagship AXE AX405 crossbow has an adjustable butt stock and cheek comb, and delivers arrows up to 405 fps.

The awards program debuted at the 2020 ATA Trade Show. It recognizes members’ achievements and products that exemplify value, innovation or uniqueness.

American Technologies Network has a redesigned scope — the ThOR LT — to serve the needs of the hunting community.