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As owner of a hunting retail store, are you spending your limited advertising dollars wisely to promote your products and services?

Blue Heron Communications offers free industry services during COVID-19; NASP announces On Target for Life Awards; USA Archery names 2020 Collegiate All-American Team; and ATA’s new coloring book for kids.

We asked three veteran retailers for their thoughts on offering custom bowstrings. Here’s what they had to say.

Apollo Custom Inc. is establishing itself as one of the East Coast’s premier high-volume Cerakote application and laser engraving facilities.

Howa's Chassis Rifle is an accurate, long-range rifle package ready to go out of the box.

In the latest shooting sports news, ASP and Creedmoor Sports have new personnel in top management positions.

Roughfish are shallow during spring to spawn, so now’s the time to stock and sell bowfishing gear.

Designed for use with four-wheelers and side-by-sides, the Firminator G-3 ATV is a heavy-duty, all-in-one food plot implement.

Women’s range days and other special events can lead to greater participation and stronger sales.

What should I do about this cease and desist letter? If you've ever asked yourself that question — or wondered about other trademark, patent and copyright law issues — then this video is for you.

Designed for 3-D, field and outdoor target competition, Easton SuperDrive 19 Arrows are made in the USA from super-light carbon material.

A federal judge blocked California's background check requirement for ammunition purchases, calling it "onerous," unconstitutional and that "the rights of California citizens have been gravely injured."

Danner producing face masks in its Portland plant; Legacy Sports International adds RSR Group; Union volunteers partner with Remington to build youth trap shooting complex; and Exxel Outdoors acquires Compass 360.

Whitetail hunters who want to mimic fighting bucks without the hassle of hauling full-size antlers can carry the Flextone Battle Bag Plus instead.

Aero Precision started in the aerospace industry with an emphasis on automated and statistically measured high-precision ISO manufacturing. That naturally aligned to the firearms industry needs.

The National Shooting Sports Foundation is holding a webinar to present a number of health-safety best practices FFL retailers and indoor range operators are employing during the COVID-19 crisis.

With a platform measuring 30 x 24 inches, the Summit Ledge XT hang-on treestand also has a comfortable mesh backrest.

Believe it or not, bowhunters with popular YouTube content drive product sales, both online and in your store.

Having a supply of quality handgun accessories and selling them can be the difference between profits and losses.

Registration is open for new exhibitors for the popular Industry Day at the Range, scheduled Jan. 18, 2021, one day prior to the opening of the SHOT Show.