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Riton Optics’ durable new dangerous game scope delivers in the field and at the cash register.

The NSSF, and firearms and ammunition industry, oppose state attorneys general effort to stop jobs-creating rules from going into effect.

In the latest shooting industry news, Daniel Defense has issued a safety notification for its Delta 5 rifle and Zanders Sporting Goods has been honored by TriStar Arms.

Thorogood Boots: Footwear designed and crafted with an ideal blend of old-school processes and new-age technologies.

From networking with peers and industry associates to enjoying the sights and sounds of Broadway, the Hunting Retailer Show in Nashville offers numerous guaranteed takeaways.

The annual IWA Classics outdoors show March 6-9 in Nuremberg, Germany, is set to take place despite concerns about the Covid-19 virus outbreak in China.

Want to make a great first impression with potential customers? Listen, deflect praise on others and treat every stranger with respect.

Making use of the live video feature on platforms like Facebook and Instagram can help boost brand awareness and build customer trust.

A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.

Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

We're seeing a resurgence of the more compact design of the pistol caliber submachine gun. Find out more about the future of these weapons.

Remembering these simple traits of great leadership can keep your crew happier and working toward your most important business goals.

Ammoready.com provides an easy entry into the profitable world of e-commerce.

The Dirty Trick aluminum pot call from Rocky Mountain Hunting calls is ultra-thin and produces high-volume turkey vocalizations.

Primary Weapons System became well known for its premier tier of long-stroke gas piston AR-15s with leading edge innovation and its highly durable piston-driven uppers and rifles.

In the latest shooting sports industry news, High Speed Gear nabs a top recommendation from NTOA and Benelli launches a new, mobile-friendly website.

Want to see more revenue? Use these tested tips and innovative ways to make more holiday sales and clear out inventory.

Plan your trip to Tennessee’s capital city today and take advantage of early-bird savings to the Hunting Retailer Show.

Whether it's during Christmas and the winter holiday crush or throughout the year, gift cards are among the nation's most-purchased item for exchange. Use these proven tips to increase your sales of gift cards.

Gun-Rebates.com can get you dialed into rebates and special offers that will bring customers into your store.