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Arrowed in September 2020 in Alberta, the new P&Y Club world record non-typical American elk scored 449 4/8 inches.

Promotional staffs aren’t just for big, national brands. Could a local prostaff help your shop grow?

Shooters get superior long-range performance in new feature-packed line of riflescopes.

The Morrell YJ-450 Plus is a 19x19x19-inch, freestanding bag target that can stop high-speed arrows (450 fps and more) and still provide super-easy arrow removal.

The Liberator V headset is easily adaptable to mission-specific needs, reducing hazardous noise and allowing for active dual-channel communication.

Facebook page management, oddly, is a lot like dating. What is attractive to one person is not to another.

Select models of ATN Optics are now available in three Mossy Oak camouflage patterns for no additional costs.

Since EOTech's sale to American Holoptics, a lot has changed at the company. We interviewed President Ed Schoppman and VP of Marketing John Bailey to get the scoop.

If a problematic supervisor is making your work life miserable, it’s time to learn how to ‘manage up.’

Copper John/STAN co-principal Eric Springer is partnering with Pete Crawford, who recently bought an equity interest in the company from Eric’s brother, Doug.

You already sell the gear required to tag bucks, bulls and bears, so why not help your customers with the DIY European mount supplies needed to showcase their own trophies, too?

Kinsey’s 2021 dealer show was held virtually and provided bow shops with exclusive deals and big giveaways.

Sierra’s people drive performance and keep the company at the pinnacle of accuracy.

If you haven’t changed the signs on the wall since the first Bush administration, it might be time to spruce up the store a little.

Download high-definition images and video to any mobile device with the Muddy Morph cellular camera.

We look back 50 years at the first red-dot sight used by US Forces — the Singlepoint Occluded Eye Gunsight.

Custom firearms manufacturer announces the expansion of its direct-thread suppressor line.

Is your archery pro shop workbench outfitted with the latest tools for servicing bows?

Add realism to any decoy spread with this lifelike hen turkey.

A lightweight, super-organizer trip or duty bag complete with an IFAK pouch.