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Bell carlson tikka t3x

Bell and Carlson Tikka T3/x Sporter Style Rifle Stock

The Tikka T3/x Sporter Style stock fits a variety of Tikka rifles in a multitude of actions and calibers.
Spot Hogg Fast Eddie

Manufacturer Spotlight: Spot Hogg

Established in 1997, Spot Hogg has become a leading archery brand in multiple categories.
Shot Show University general 1 Photo Alan Clemons

2020 SHOT University Has Stellar Seminar Lineup

Each year the day before SHOT Show opens, NSSF hosts its premier educational event for firearms retailers and range owners: SHOT University. The forum holds something for all business owners in this sector of our industry.
Understanding how to sell riflescopes 1 Photo Alan Clemons

How To Sell More Riflescopes

Explaining the science of scopes in simple terms will help you sell your customers the right optics.
Colt King Cobra 1

Bigger Bite: Colt King Cobra in .357 Magnum

Colt adds to its den of snakes with the King Cobra, available now in .357 Magnum.
Hodgdon Roadshow beauty

Hodgdon's Reloading Road Show Spurs Repeat Business

Playing host to the Reloading Road Show put on by Hodgdon Powder and other leading companies can put you in touch with a steady stream of repeat business.
Galco Boning copy1

Galco Holsters: Quality That Sells Itself

Galco delivers holsters that are handsome enough for Hollywood and tough enough to handle the real world.
Browning rifle Leupold riflescope in field Jace Bauserman

Browning, Leupold Offer Affordable Hunting Package

Browning and Leupold combine for a combo your customers will want to take afield.
Marlin 1895 Dark Series rifle 1 by Brian Mc Combie

Review: Marlin Dark Series Lever-Action Rifles

Marlin’s new Dark Series rifles combine classic action with modern tactical features.
Customers 1 women in gun shop buying at counter NSSF photo

What We Know About Gun Shop Customers

Four basic types of shoppers come into your store. Here's how you sell to each one of them.
Sig Sauer Academy long range precision rifle shooting Photo by Alan Clemons1

Is Tactical Precision Shooting the 'Next Big Thing'?

Precision shooting requires skill, top quality equipment and dedication. Is this the next big thing in the tactical shooting sports industry?
Sig Sauer Academy long range shooting rifle optics suppressor Photo Alan Clemons1

How To Offer a Discount at Your Gun Store Without Losing Money

How do you make sure your discount program isn't costing you profit? And how do you take advantage of discounts from your suppliers?
Everyday Defense i Stock 533353180 copy

Everyday Defense: Kick in a Door, Get Shot!

Two prison escapees thought they were going to make a clean break from a facility in a small southern town, but they kicked in the wrong door and faced the consequences.
IMG 9208

Hunting Retailer Show Announces Rick and Julie Kreuter, Hosts of “Beyond the Hunt,” to Host Morning Coffee

Meet Rick and Julie Kreuter, hosts of TV’s “Beyond the Hunt,” while networking with fellow attendees at the Hunting Retailer Show Retailer Roundtables.
Hafner archery shop beauty

Reflecting on 2019, and Resetting for 2020.

Do you set New Year’s resolutions? If so, are you making any that pertain to bowhunting or your archery business?
Inthe News2 190312 133418

Shooting Industry News: Immel Joins Zeiss Marketing; Apex Optic Mounting Plate

In the latest shooting industry news, Zeiss has a new head of consumer marketing and Apex Tactical offers a new optical mounting system for FN pistols.
Easton FMJ Family

Manufacturer Spotlight: Easton Archery

Established in 1922, Easton Archery continues to build world-class arrows for bowhunters and target shooters.
HS Strutt Slingblade copy

HS Strut Slingblade Box Call

HS Strut developed the Slingblade box call to produce excellent tone and sound quality, even in the hands of a novice caller.
Collage ATA Elimi Shield

ElimiShield Sponsors Concession Areas at Archery Trade Show

Attendees of the 2020 ATA Show in Indianapolis can kill germs and stay healthy (fingers crossed!) with help from ElimiShield Hunt Core Body Foam.
Vapor Trail New Ownership 2

Vapor Trail, Inc. Under New Ownership

Two brothers from Minneapolis, Rory and Patrick O’Loughlin, recently purchased Vapor Trail, which is headquartered in nearby Ham Lake, Minnesota.