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Which pair of waders does your customer need? Letting a shopper walk out with a pair that’s ill-suited to their needs is a mistake.

Use of a Lumenok X lighted arrow nock will help bowhunters see arrow impact and also find their arrow if it passes through an animal.

More bowhunters are jumping on the saddle bandwagon each year; it’s not a fad. Displaying them takes little room in your store, and unlike your online competitors, you have the advantage of allowing bowhunters to field test them right in your store.

The Bergara B-14 Ridge delivers high quality and performance with a price tag for the budget-minded.

Slick Trick broadheads are combination of high-quality materials, tight tolerances and proven designs that deliver high performance.

Sig Sauer delivers a great sighting solution for easily concealable P365 and P365XL pistols.

Small-game hunters are a tiny piece of the puzzle, but they can boost profits.

Simplify the cell camera purchase process with Dual Carrier technology available in the new Browning Defender Ridgeline scouting camera.

Precision and AR rifles benefit from special duty tactical optics and accessories designed to complement these high-tech, purpose-driven platforms.

Voters in the 2021 Archery Trade Association Board of Directors election appointed two new members, and reelected one Board member.

Is hunting, and conservation, as we have known it all our lives in America, about to end?

The Big Horn Armory AR500 pistol is based on the company’s ground-breaking AR500 rifle, the most powerful AR-platform firearm available.

Moultrie Peanut Butter Attractant will not only draw deer from long distances, but it’s an effective food supplement for holding and maintaining a healthy deer herd.

The CMMG Resolute MKGs Rifle is accurate, rugged and fun to shoot.

Want to succeed in an ever-changing retail environment? Follow these tips to stand out from the competition.

Provide the services your customers want without adding space or hiring a gunsmith.

Remington partners for youth, TETRA receives Golden Bullseye, and Davidson's teams up with Dead Air Silencers

Hunters can now upgrade their Howa 1500 and Weatherby Vanguard rifles with a custom-fit synthetic stock.

Boots are a great product for brick-and-mortar retailers — they wear out, so customers periodically need to buy new ones, and most shoppers want to try them on in person. Here are seven toasty options for winter.

The rugged Plano Field Locker Element compound bow case features reinforced construction, watertight seals, double-density foam and industrial draw-down latches.