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New from FeraDyne, the flagship AXE AX405 crossbow has an adjustable butt stock and cheek comb, and delivers arrows up to 405 fps.

Kelly Grindle has been named president and co-chief executive officer for Velocity Outdoor.

The HOVR Dawn from Under Armour is a great footwear solution for on-the-go hunters who need flexibility, cushioning and versatility in a cross-country boot.

Designed to emulate a 30-yard perspective, Brushy Bottom Trinity 3-D Camouflage enables treestand hunters to blend into a hardwood forest.

Coming home from SHOT Show with all kinds of ideas and new motivations is exciting but may overwhelm you. Instead of telling you what to do, our show veteran offers five things you shouldn’t do — specifically the week after SHOT Show ends.

When a relationship ends, it’s usually wise to just let it end. However, some people can’t seem to do that and this story is one example of bad decisions leading to a justifiable shooting that ended in death.

As the nation’s oldest and largest firearms distributor, Sports South has gone far beyond basic dealer services. Through innovation and consistent management, this 178-year-old, fifth-generation family operation has earned a reputation as the most respected distributor in the firearms industry.

Beretta has invested big with its new 92X and APX pistols. Find out more about them from this range test.

Headed to the Hunting Retailer Show? Don’t miss the all-star lineup of speakers leading educational seminars on a variety of topics.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Available in four different lengths and eight finishes, the Mathews Flatline Bow Stabilizer is made to appeal to a wide range of bowhunters.

In the latest shooting industry news, Ruger is making its debut at the Great American Outdoor Show in Pennsylvania, top speakers are scheduled at the SCI Convention in Reno and GSM Outdoors has acquired Hunters Specialties.

Without a solid marketing plan it is difficult to collect leads, build the operation’s “brand” or increase sales. As important as traditional marketing has been in the past, digital marketing is quickly surpassing it.

Well-known outdoor gear manufacturer Hunters Specialties is the latest brand to join the portfolio of GSM Outdoors.

Every business needs to be prepared for news media attention during an election year. Here are some need-to-know concepts about working with the news media.

Whether you’ve already registered for the 2020 Hunting Retailer Show or are still on the fence, you should know that Nashville is home to the Grand Ole Opry and much more.

Show season for archery dealers is over; now what? Here are your next steps.

How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?

To find the best recipe for success with your email newsletters, experiment and adjust. Commonly called A/B testing, the process of finding out what your customers respond to requires patience and time thanks to the number of variables at play.

More reasons exist today to own a safe than ever, including protecting personal documents, jewelry, family heirlooms and firearms. Learn these successful strategies to sell more safes.