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Night-vision and thermal optics are readily available for the general public, but they can still be costly. Your customers deserve the opportunity to make educated buying decisions. You’re in the perfect position to help.

What's in your wallet? A relentless criminal was stopped with lethal force by a would-be victim at a local, busy family discount market.

People were impressed when Sig Sauer introduced the original MCX. The new MCX Virtus is an improved version of a serious gun designed for serious work.

Drawing archers from all over the world, the 2020 Lancaster Archery Classic paid out more than $400,000 in prizes.

One of the most recent implications of the Tax Cuts and Jobs Act is the complete overhaul of the W-4 form. With tax season upon us, it’s a good idea for business owners to examine some of the ways in which this familiar document has changed.

The Scott Archery Hero X Wrist Release is designed for youth archers, and it features plenty of adjustability so shooters won’t outgrow it anytime soon.

The Gaylord Opryland Resort and Convention Center will play host to the inaugural Hunting Retailer Show in Nashville. Check out what the Gaylord Opryland has to offer.

Put to the test, the Rage Hypodermic NC two-blade mechanical broadhead definitely makes the cut.

Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

Archers who like bowfishing should mark their calendar; the 2020 Muzzy Classic will take place July 11-12 on yet-to-be-named waters near Eddyville, Kentucky.

New for 2020, the .25-caliber TalonP air rifle from AirForce Airguns will be available in a compact, lightweight carbine configuration.

The Winchester Super X4 Cantilever Buck hits all the right points as an accurate, reliable and soft-shooting slug gun.

Be sure to book your room for the Hunting Retailer Show at the Gaylord Opryland by February 14th for the best possible rate.

Made from 100 percent CNC high-tolerance machined parts, the new Cobra Archery Harvester bow release is adjusted with a single set screw.

Knowing how to properly calibrate a riflescope is critical for making accurate, effective adjustments.

Begun just nine years ago as a spinoff of Israel Military Industries, IWI is seeing significant sales growth in the sporting industry.

PSE’s new flagship bow is clearly designed to appeal to the growing number of bowhunters who place a premium on pleasant-to-shoot over super-fast.

Don’t let your shop be a gateway for people looking to fast-track their way through the industry.

Designed for indoor or outdoor competitions, Victory Archery V-TAC Arrows feature the largest-diameter allowed under World Archery Federation regulations.

If you want your store's sales signs stand out to customers, use the most vivid colors available to catch their eye so they can easily find the products.