Trijicon, Inc., is pleased to announce Gary Sweet as Vice President of Sales and Marketing. 

With over two decades of experience in sales, marketing, and customer experience leadership, Sweet has built a distinguished career driving revenue growth and enhancing brand engagement across multiple industries. Most recently, as Senior Director of Sales at Trijicon, Sweet played a pivotal role in shaping the sales team structure and strengthening customer relationships. Prior to Trijicon, he held key leadership positions at Masco and Abbott Laboratories, where he developed and executed innovative sales programs, optimized go-to-market strategies, and led high-performing teams. 

“Gary has transformed our approach to sales operations, and we’ve seen record growth under his leadership,” said Stephen Bindon, President and CEO, Trijicon. “Gary’s new role is all about ensuring that customer needs and product innovation remain at the forefront of everything we do. His leadership will be key in aligning sales, marketing, and product management efforts, making sure we're bringing the right new products to market with a unified strategy that delivers real value to our company, retailers, and customers.” 

Sweet stated, “I'm honored and blessed to work for the Bindon family and to step into the role of Vice President of Sales and Marketing. Our commitment to our retailers and end-users remains a top priority as we work to strengthen relationships, expand our reach, and ensure that Trijicon products continue to set the standard for durability and innovation in the industry. I’m excited to help continue the legacy of Trijicon making battle-tested products for those who protect freedom and those who enjoy it.”

Sweet will have oversight responsibilities of the commercial sales, marketing, and customer experience organizations, the product management team, as well as the business development team which serves domestic military branches, government agencies, international military/LE agencies, and international commercial sales.