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The ATA leverages its partnerships with many agencies and organizations to boost business for ATA members, strengthen the industry and increase participation rates.

Proposed legislation would strengthen criminal penalties for theft of firearms from FFLs to help prevent criminals from becoming repeat offenders.

Targeted specifically to retailers in the hunting and outdoors industry, the all-new Hunting Retailer Show aims to bring the entire industry together under one roof. The exclusively business-to-business event will be held March 9-10, 2020, in Nashville, Tennessee, at the Gaylord Opryland Resort and Convention Center.

Five writers and editors joined three representatives from FeraDyne for product testing and bowhunting on the Lazy CK Ranch in Texas.

The Steyr Arms Range Day will be July 27 at the CMP Talladega Marksmanship Park in Talladega, Alabama, — home of the Steyr Academy— and is open to the public with free entry and free shooting.

The Bowtech Realm SR6 offers tremendous speed, while at the same time retaining features that make Realm bows highly accurate, tunable and pleasant to shoot.

Likeability affects profits, and appearing more likeable to customers is a skill that can be honed. Here’s how.

New hunting and shooting products for retailers include the Pointer Phenoma, Savage Apex 110 and Shaw Barrels Mk-X CS, among others.

There are posers — greedy souls — out there wanting to use your pro shop for nothing more than a quick trip to the top. Here are several tips for hiring team players.