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In the latest shooting sports industry news, Hornady is shipping its 350 Legend in 170-grain American Whitetail and Riton Optics has signed Dunkin-Lewis for representation.

Some say that movie quality is 90 percent sound. Pictures are the same way when it comes to selling guns online — the image is 90 percent of the description.

Virtually every archer and bowhunter knows about Hoyt Archery. However, few know that the 88-year-old bow company began in a garage.

Mission Crossbows shooters swept the podium at the recent IBO Triple Crown National Championship.

It’s important to get the word out about your shop, but it’s easy to throw a lot of money away on bad marketing. Here are a few things to avoid when you decide to take the advertising plunge.

The fourth stage of the Hyundai Archery World Cup concluded recently in Berlin, Germany, with Elite Archery’s Alexis Ruiz taking gold for Team USA.

We took a trip to ‘Bizarro World’ and stepped into an atrociously bad gun store so you can learn how to make yours better.

In the latest shooting sports industry news, Leupold has a new marketing director and Kimber is offering a summer rebate program for specific pistols in its EVO SP lineup.

More consumers than ever before are sharing their good and bad shopping experiences on internet review sites. Protect your brand by responding appropriately to negative reviews, promoting positive ones, and posting helpful information for an internet-connected public.