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Ultimately, it’s the eye, not the hand, that opens the checkbook, swipes the credit card or cuts loose the cash. Buyers most often are not “sold,” but rather “sell” themselves. Don’t get in their way.

The 2019 Farmers and Hunters Feeding the Hungry (FHFH) Benefit Auction was a tremendous success, raising needed funds to continue the organization’s important mission.

Lucas Oil Outdoor Line will exhibit at the Brownells "Eighty on 80" Anniversary Sale Event, celebrating 80 years at the I-80 location in Iowa.

Would your customers like a chance to shoot for a Ford F150 at the 2019 Leupold Truck Giveaway?

In the latest shooting sports industry news, Legacy Sports International and Pointer Shotguns has become a gold sponsor for the Scholastic Clay Target Program.

Sellmark has acquired Kopfjager, which produces the stable Reaper shooting platform for hunters and shooting sports enthusiasts.

Scholastic 3-D Archery has named Dirk Dieterich of Colorado Springs, Colorado, as president of the S3DA board of directors.

Remington Arms, amid bankruptcy proceedings and reeling from a decline in production demand, will furlough almost 500 employees from its Alabama and New York plants for two months in summer 2019.

Matt Rowloff from Bay Archery Sales makes his best-of-the-best picks from ATA 2019.