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Free social media marketing is dead. But here are five reasons your firearms business will benefit from social media advertising.

Do you have a favorite Shooting Sports Retailer article from the past year? Here is our list of editors’ picks for the top 10 Shooting Sports Retailer stories of 2019.

Xpedition Archery has introduced four compounds with all-new features to its 2020 lineup.

In the spring of 2020, Mark Pezzoni, president of Easton, will complete an outstanding career that includes over 40 years of leadership in manufacturing and operations.

In the latest shooting sports news, TrueTimber is the official camo of Industry Day at the Range and Apex has expanded its Thin Blue Line series.

Splitting the difference between smooth and shootable, the Hoyt Helix will hit the sweet spot for many shooters.

Chattanooga Shooting Supplies is excited to announce the addition of Scent Crusher products.

Today's modern airguns don't need powder to pack a punch, attract customers or pump up your profits.

Bushnell is offering a new VIP Purchase Program for all members of the United States Military.