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From military surplus to lab-driven ballistic innovation, Hornady drives the industry forward.

The guns we sell have triggers and so do the customers we sell them to. Trip the right triggers and sales will follow.

Getting the most out of your SHOT Show experience takes planning and a little strategy.

Is the time your employees spend yakking it up with customers promoting the good of the business, or simply being abused?

ATA members must help identify and remove participation barriers if the industry wants archery and bowhunting to grow.

When you're enjoying your wireless access at the 2020 SHOT Show in Las Vegas, thank Lucas Oil for the connection since it's the official wi-fi sponsor for the annual industry shindig.

The one-way viewing windows of Muddy Infinity Series Ground Blinds enable bowhunters to see out, but animals can’t see in.

In the latest shooting sports industry news, Joseph Bartozzi is the new CEO of the National Shooting Sports Foundation and Pete Angle has been announced as chief marketing officer for Marolina Outdoors.

We asked three veteran archery retailers: How do you tackle year-end duties such as taxes and inventory? Here’s what they had to say.