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To find the best recipe for success with your email newsletters, experiment and adjust. Commonly called A/B testing, the process of finding out what your customers respond to requires patience and time thanks to the number of variables at play.

How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?

Show season for archery dealers is over; now what? Here are your next steps.

Whether you’ve already registered for the 2020 Hunting Retailer Show or are still on the fence, you should know that Nashville is home to the Grand Ole Opry and much more.

Every business needs to be prepared for news media attention during an election year. Here are some need-to-know concepts about working with the news media.

Well-known outdoor gear manufacturer Hunters Specialties is the latest brand to join the portfolio of GSM Outdoors.

Without a solid marketing plan it is difficult to collect leads, build the operation’s “brand” or increase sales. As important as traditional marketing has been in the past, digital marketing is quickly surpassing it.

In the latest shooting industry news, Ruger is making its debut at the Great American Outdoor Show in Pennsylvania, top speakers are scheduled at the SCI Convention in Reno and GSM Outdoors has acquired Hunters Specialties.

Available in four different lengths and eight finishes, the Mathews Flatline Bow Stabilizer is made to appeal to a wide range of bowhunters.