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Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.

Mathews Archery recently announced its new flagship compound for 2020. The bow is called the VXR, and it comes in two lengths: 28 and 31.5 inches.

The ambidextrous design of the new Trophy Ridge Biscuit V series arrow rest makes it ideal for left- and right-handed bows.

High-speed arrows penetrating too deep into a bag target is not a problem with the Delta McKenzie Speed Bag 500.

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.

Marketing to young consumers means broadcasting your message with the correct tool, which is why you should consider Instagram.

In the latest tactical shooting sports industry news, Ruger's AR-556 with free-float handguard is now offered in .300 Blackout and Federal landed a DHS contract for tactical buckshot.

AmmoReady.com and Rapid Gun Systems are offering the Rapid Gun Systems enterprise-scale firearms industry solution that can be integrated with AmmoReady.com’s eCommerce platform. The integration is available immediately for existing Rapid Gun Systems customers.

With consumers able to order almost anything they want from the comfort of their couch, retailers need to create a positive, rewarding in-person experience.