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Everyday Defense i Stock 533353180 copy

Everyday Defense: Kick in a Door, Get Shot!

Two prison escapees thought they were going to make a clean break from a facility in a small southern town, but they kicked in the wrong door and faced the consequences.
Sig Sauer Academy long range precision rifle shooting Photo by Alan Clemons1

Is Tactical Precision Shooting the 'Next Big Thing'?

Precision shooting requires skill, top quality equipment and dedication. Is this the next big thing in the tactical shooting sports industry?
Customers 1 women in gun shop buying at counter NSSF photo

What We Know About Gun Shop Customers

Four basic types of shoppers come into your store. Here's how you sell to each one of them.
Marlin 1895 Dark Series rifle 1 by Brian Mc Combie

Review: Marlin Dark Series Lever-Action Rifles

Marlin’s new Dark Series rifles combine classic action with modern tactical features.
Browning rifle Leupold riflescope in field Jace Bauserman

Browning, Leupold Offer Affordable Hunting Package

Browning and Leupold combine for a combo your customers will want to take afield.
Galco Boning copy1

Galco Holsters: Quality That Sells Itself

Galco delivers holsters that are handsome enough for Hollywood and tough enough to handle the real world.
Hodgdon Roadshow beauty

Hodgdon's Reloading Road Show Spurs Repeat Business

Playing host to the Reloading Road Show put on by Hodgdon Powder and other leading companies can put you in touch with a steady stream of repeat business.
Colt King Cobra 1

Bigger Bite: Colt King Cobra in .357 Magnum

Colt adds to its den of snakes with the King Cobra, available now in .357 Magnum.
Understanding how to sell riflescopes 1 Photo Alan Clemons

How To Sell More Riflescopes

Explaining the science of scopes in simple terms will help you sell your customers the right optics.