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Explaining bullet construction and matching customers with the right ammo.

The anti-hunting crowd’s strategy of appealing to the emotions of the non-hunting public is working, and we’ve got to counteract it.

The lightweight, titanium Dead Air RXD910Ti is engineered to optimize performance across 9mm and 10mm applications.

Winchester’s Long Beard Tungsten turkey loads are built to extend effective range, tighten patterns and deliver more on-target energy.

There are benefits to carrying soft goods, bowhunting optics and other ancillary gear. Here’s a review of the top categories, and how carrying these items could be more of a plus than a negative.

By bringing together trade, competition and consumers under one roof, ATA Show Week showed what’s possible when the industry comes together with a shared purpose.

BA Global Defense delivers impressive image quality and a first-rate thermal for night hunters.

These are the gobbler getters your customers will be asking for this season.