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From starting with one whitetail lure to today’s successful lineup, Wildlife Research Center has stayed the course with affordable, high-quality products for hunters that make retailer registers jingle.

If your state laws allow the use of bait or attractants, you’ll draw in plenty of customers who are looking for that extra edge by stocking the right stuff.

Plenty of hunters still take to the woods with a slug gun, and today’s rifled-barrel options are better than ever — including these three models from Browning, Mossberg and Winchester.

Gun safety standards at your counter are an absolute non-negotiable.

A multitool is an essential piece of EDC gear for many shooters and hunters.

Learn the best way to assume a supervision position with a new company from someone who’s been there and done that.

The Meprolight MVO 3-18x44mm FFP Riflescope delivers versatile mid- to long-range precision in a compact 34mm tube platform.

Rapid delivery and click-and-collect are becoming more and more expected in today’s retail environment. How do you adapt?

The VX-4HD 3-12x40mm Riflescope from Leupold delivers versatile magnification, low-light clarity and rugged reliability.