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Firearm Sales Mastery: 3 Easy Steps to Close More Deals

When it comes to sales, do you want to have your cake and eat it, too? Use the “yellow cake principle.”

6 New Long-Range Hunting Loads

Manufacturers are blending precision, penetration and expansion into the best long-range ammo we’ve ever seen.

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12 Top New Crossbows for 2026

Crossbow sales continue to grow each year, and this trend shows no sign of slowing. Here are a dozen new models that your customers will be looking to test drive prior to the upcoming big game seasons.

SHOT Show

The Future of the Firearms Market

This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

CJ New Products BERETTA AX800 SUPREMA

Must-See Guns and Gear for Spring

Check out some of the season's best-selling guns, gear and gadgets.

APEX TURKEY Small Town Hunting Blend 28 Gauge

Apex Ammunition 28-Gauge SmallTown Turkey Blend

Apex Ammunition’s SmallTown Turkey Blend delivers dense, hard-hitting patterns from a lightweight, sub-gauge platform.

The Season’s Best-Selling Trail Cameras

Akkar sharpspur28 fullprofile r copy

Akkar USA Sharp Spur and Back Country Magnum Turkey Shotguns

Akkar USA’s Sharp Spur Turkey Series and Back Country Magnum shotguns give turkey hunters two purpose-built shotgun options built for maneuverability and reliability.

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In the Spotlight: Muck Boots

Created to battle the muck of barns and fields in a variety of conditions, Muck Boots has been going strong for more than 25 years and looks forward to 2026.

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Gear Roundup: Compound Hunting Bows

A new year, a bevy of new bows. Be sure you’ve got the latest and greatest 2026 models on display when your bow-buying patrons stop by for a visit.