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Realistic Bowhunting Arrows

Insanely heavy arrows have been trending for the last few years as a result of YouTube misinformation. When your customers ask you to build some heavy logs, these discussion points can help you direct them down a better path.

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Garmin Xero L60i Laser Rangefinder

Garmin’s Xero L60i Laser Rangefinder combines advanced ranging and navigation intelligence in a premium optic built for serious hunters.

Subsonic ammo

6 New Subsonic Ammo Options

New subsonic loads improve the shooting experience, especially when paired with a quality suppressor.

CE Gear Guru Kevin Deer 2026

16 Big-Game Bolt-Action Rifles to Harvest Higher Sales

Get a jump on the summer and fall shoppers and start stocking these big-game hunting rifles.

Shell Shock 308 NAS3 Cases

Shell Shock Technologies .308 NAS3 Unloaded Cases

Shell Shock’s .308 NAS3 cases deliver a lightweight, high-strength alternative to brass.

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Top 3 Archery Business Stories From April 2026

If you missed one of these popular Archery Business stories from last month, here’s your chance to check them out without having to search or scroll.

Easing the Thermal Learning Curve

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Outdoor Edge Vantex 4-Piece Knife Kit

Outdoor Edge’s Vantex 4-Piece Knife Kit delivers a compact, all-in-one field-processing system designed to handle skinning, caping, boning and edge maintenance in a single pack.

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Text Marketing in the Shooting Sports Industry

It’s not impossible to use text-message marketing in the firearm space — it just has to be done right.

Meprolight MVO 1

Meprolight Moves Into Magnified Optics

As I sat down to write this article, I couldn’t help but recall the many do-dads and trends I’ve seen...