Business

Daniel Defense has expanded its custom Cerakote collection to include the new Rattlecan finish, its fourth custom firearm coating.

United Tactical Systems, developer of non-lethal professional and personal defense products, is making its innovative and easy-to-use personal protection device, PepperBall LifeLite, available to the public.

Crosman Corporation, following approval of its board of directors, has changed its holding company's name to Velocity Outdoor.

Sometimes giving your mouth a break and putting your ears to work is the best archery shop advice.

The FBI Criminal Justice Information Services (CJIS) Division’s National Instant Criminal Background Check System (NICS) Section's annual NICS Retailer Day will be Sept. 17-18 in Independence, Mo.

Three veteran archery shop owners weigh in on whether most customers are purchasing a new bow in 2018, or just upgrading accessories on their existing bow.

A large gap between customer expectations and perceptions can result in unsatisfied customers leaving your archery shop.

We asked three archery shop owners: ‘Do you sell more factory- or hand-fletched arrows?’ Here’s what they had to say.

Every archery shop could be improved in some way. Here are a handful of ideas to get you and your staff started on the right path.

With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.

Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.

The big sales season is looming — is your archery shop prepared to handle the various product requests from customers who are ready to buy?

Although some experts advise managers to hire extroverts for sales positions, introverts excel at building long-term relationships and understanding customer needs.

O.F. Mossberg & Sons will discontinue selling products to Dick’s Sporting Goods in response to their hiring of gun control lobbyists in April 2018.

O.F. Mossberg & Sons, Inc., a leading American firearms manufacturer, will discontinue selling products to Dick’s Sporting Goods, and its subsidiary, Field & Stream, in response to their hiring of gun control lobbyists in April 2018.